How to Grow Your Law Practice On a Shoestring Budget - Home Study Course -
Available only for a limited time!
8 Part Audio Series for Solo Practitioners, Law Firm Associates or Small Practices
- A solo or small firm lawyer that wants to grow your practice, without spending your last dime on 'marketing?'
- Overwhelmed with all of the available marketing materials and unsure about where to start?
- Pressed for time or tired of reading about marketing ideas that are geared toward 'biglaw' attorneys?
- An associate who wants to build your rainmaking skills?
- Looking for affordable ways to stand out in the legal community?
- A great lawyer, but clueless when it comes to marketing?
- Concerned that you don't have the wherewithal to create a thriving practice?
You don’t have to spend all of your hard-earned money bringing in clients.
There are very effective ways to market and build your practice without breaking the bank. And you don't have to hire someone with an MBA - you'll be able to effectively implement these techniques yourself. In this audio series and the accompanying notes and exercises, you'll learn practical, effective solutions for growing your law practice without spending a boatload of money.
There's lots of information out there about marketing a law practice, but much of it is geared toward the biglaw firms with big marketing budgets. This eight week teleclass series shows you how to make the most of your marketing dollar.
You can find people who will prepare websites, brochures, business cards, etc. for your firm. But all of those marketing materials won’t do any good if you don’t know what to do with them. This program will show you how to use these materials effectively in all of your marketing endeavors. Your materials must be written so that they capture the attention of the clients YOU want - in a way that will have them picking up the phone to call your office for a consultation.
The old rule of thumb is that you get 80% of your work from 20% of your clients. How do you attract more of the '20% clients'? How can you focus on those 20% to ensure that they’re getting the best possible service? Remember – making rain isn’t just about attracting new clients – it’s also about your existing and former clients. This program will teach you how to identify and target the clients that are the best for YOU and your practice.
In only 8 audio sessions, you'll have a practical, focused approach to marketing your practice that will save you time and money and reduce frustration and anxiety.
This audio series will give you practical tips for marketing your firm. But more than that, you’ll get information about ways to structure and run your practice so that you not only attract more and better clients, but so that you can make them loyal clients who will refer you business over time, long after your work for them is done.
We guarantee that these tactics will be easy to apply. We'll show you how to capitalize on your strengths and use these techniques as building blocks - you won't have to apply all of them immediately.
The bottom line - when you're done listening to the audios and doing the 'homework' exercises, you'll have more confidence and be able to jump-start your practice.
Here's a breakdown of what you’ll learn:
Organize and Manage Your Practice to Ensure Time for High Value Activities
- How to structure your practice so marketing is a regular activity
- Strategies for organizing your time to focus on the activities that bring the highest return
- When and how to plan activities that will bring you business
Effective Networking - Building Bridges Between Law Firms and Clients
- How to get started networking
- How to form strategic alliances, what to do with them and how to keep track
- When to use notes and thank you cards
- How to become a good 'connector'
Identify and Profile Your Highest Value Clients
- How to identify the clients you work best with
- Why creating a client profile will help you focus your marketing efforts and internal firm activities
- How to determine what services are most needed and wanted by your clients
Speaking Strategies: Be Heard Right The First Time
- How to find speaking opportunities with limited resources
- Where to look for speaking opportunities
- What sets a good presenter apart
- How to cope when speaking in public
- Follow up strategies after your speaking engagement
It's All About the Client: Creating a Client-Focused Marketing Message
- Creating an effective, client-focused message
- How to keep your clients coming back to you - and referring others
- What’s so important about focusing your marketing materials on your clients
- How to present your knowledge, skills and experience in a way that your clients can relate to
Writing: Get Noticed and Get Business
- How getting the name of the firm in professional newsletters, publications and local newspapers helps with marketing
- Differences between writing your newsletters and having a byline
- How to target publications and build relationships with editors
Who Is The Most Important Person in Your Practice?: Focusing on Your Clients
- Why client service is so important
- How to create systems that will enhance your clients' experience with your firm
- The technique that will allow you to avoid client problems from the very beginning
- How to obtain client feedback
Media Relations: Become Media Savvy and Use the Press to Build Your Reputation
- The role of media relations in marketing your practice
- Tips on working effectively with the press
- What to do if you don't want to answer a reporter's questions
- The important difference between advertising and endorsements
- How to become a source for the press when you don't have a press officer
BUY NOW - this product will only be available for a limited time at this price, as it will be replaced some time during the Spring of 2013.
-or- to buy individual sessions, click here
Who are you, and why should we listen to you?
Paramjit Mahli of Sun Communications Group has been in the communications field for over 17 years. Her experience in teaching, journalism and communications spans three countries: England, Canada and the United States.
As a former journalist, Paramjit has 'inside information' about what it takes to create effective communications and marketing programs.
Paramjit's business focuses on small to mid-sized law firms, and she has successfully worked with many firms to effectively grow their practices using the media and marketing techiques.
Allison Shields of Legal Ease Consulting has been a practicing lawyer for over 13 years and the Administrative Partner at a 50 lawyer firm. Her background provides a unique perspective on the challenges faced by law firms and law firm managers in particular.
Allison has been involved with all aspects of management and marketing, and faced many of the same daily challenges lawyers face. She discovered her passion for helping lawyers and law firms create practices they love, while attracting the best clients and providing those clients with exceptional service.
Allison has made it her mission to ferret out the most frustrating and difficult aspects of managing and marketing a law firm, and to discover, with her clients, the most effective ways of meeting those challenges. This teleclass series is just one way she's sharing those experiences with you.
The real power in this series is that you'll be getting strategies that will help you present your practice in the best light and ensure that the internal workings live up to your promises. You'll hear from two different consultants, with experience inside and outside of law firms and the media.
As business owners, both Allison and Paramjit know first hand the struggles of trying to 'do it all', and the challenges involved in promoting yourself and your business on a tight budget.
Here's what others had to say about the program:
“The materials were excellent. I would definitely recommend it to other attorneys. I’m already using some of the tactics I learned.”
Brian Mittman, Esq.,
White Plains, New York
“I have really enjoyed listening to both of you. I learned a lot from both of you, and it has caused me to do a lot of thinking about my clients and my practice. Candidly, the class exceeded my expectations about receiving information to "put it all together" to market my practice.
Thank you both for putting together and presenting a great class.”
Mark R. Callender, Esq.
Baton Rouge, Louisiana
“The seminar exceeded my expectations because it contained so much information. Taking the course again is something I think I would do. There were many levels of marketing that were addressed.
My business has grown tremendously as a result of the marketing seminar. I was able to increase my rates, fire bad clients or let them move on. I now have a better evaluating tool for clients and I have a much better idea of who my ideal client is."
Vaughn J. Buffalo
Buffalo & Associates LLC
26 Broadway, 18th Floor
New York, NY 10004
Bonuses - If you purchase the premium version, in addition to the audios, you'll receive:
Written Materials ($99 value)
Written notes in the form of pdf files so that you can refer back to the areas we discussed in the audios. For those of you that learn better by reading than by listening, the notes will help you to absorb the information easier and faster.
101 Marketing Tips to Grow Your Law Firm ($18.99 value)
Each participant will receive this e-booklet, filled with tips and tricks which are simple, easy to follow, and will show you simple ways of improving the marketing at your firm without breaking the bank (premium version only).
Creating Effective Vision and Mission Statements ($24.99 value) E-booklet including exercises you can do alone or with others to help you create an effective vision and mission statement for your law firm. Even associates or solos will benefit from identifying their personal mission and creating their own vision for their professional career.
"I didn't think Allison understood the needs of a solo...
but now I think she's one of the best law practice management 'coaches' around. She really understands how to take the lawyer's skills and let your firm grow in the direction you want it to. She understands the business side of practicing law. She gets to know you and your needs and really helps avoid meltdowns."
Law Offices of Jonathan G. Stein
Personal injury, small business, insurance
Elk Grove, California
To hear more of what Jonathan had to say, in his own words, click here.
"The money I spent on this series was the best investment I made in my practice so far"
“Last January, I thought that spending money on coaches or other investments into my practice was a bad idea, since it meant spending money. This year, I know that the money I spent on ‘How to Grow Your Law Practice on a Shoestring Budget’ was the best investment I made in my practice so far.”
Leanna Hamill, Attorney at Law
Estate planning-Elder Law
160 Old Derby St., Suite 25
The Better than 100% Money Back Guarantee
We're so certain that this audio series will provide you with new ideas for growing your practice on a limited budget that we're offering the series with a better than 100% money back guarantee.
That’s right! Complete the series, and if you feel you haven’t learned anything of value, we'll refund your money, no questions asked.
Why is it better than a 100% money back guarantee? Because if you complete the series and request your money back, you can keep the bonuses, free of charge.
There’s nothing to lose! Click on a button in the table below to order, or, if you prefer to purchase an individual session instead of the full package click here.
After you have completed your order and made your payment, you'll be sent to a thank you page. You must fill in the form on that page to confirm your information. This step is very important. If you do not confirm your information, we will be unable to send you the instructions to download the audios, notes and bonuses.
This is a fantastic opportunity to get a valuable product at a discounted price - once the new Home Study version is completed, this package will disappear -- and so will the price!
Don't forget to confirm your information on the Thank You page after you complete your order.
If you're interested in only a few of the sessions and you don't want to purchase the whole package, you can purchase the audios individually. Individual audio packages include the audio download and the bonus notes for the session:
Don't forget to confirm your information on the Thank You page after you complete your order, so that we can send you the download information.
Enjoy the series, and don't forget to let me know what you think and how it helped you.
All the best,
Allison C. Shields
Legal Ease Consulting, Inc
Preventing "Lawyer Meltdown" and Creating Productive, Profitable and Enjoyable Practices
Sun Communications Group
Building Bridges Between Law Firms and Clients
P.S. If you aren’t already subscribed to the Lawyer Meltdown Newsletter, subscribe today to receive FREE information and resources, right to your email in-box – no strings attached. You’ll also get a copy of my report, “Are You Missing a Crucial Element in Your Marketing?”
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P.S. Found a mistake or a bug? If there’s anything that bothers you about this site, I want to know! Send me an email at Allison@LegalEaseConsulting.com. I want this site to be not just a resource, but a refuge for lawyers. I want you to be comfortable here. So if there’s something that bothers you, please tell me!