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April 2011 To view this message in full color online, please go to: www.lawyermeltdown.com/newsletter/2011-April-tips-ABA-Techshow.html.
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In this issue:
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Happy Spring!! (and this time I really mean it - last month was technically Spring, but it didn't feel like it until recently - at least in new York)
Welcome to all of the new subscribers to Lawyer Meltdown this month and thanks to those of you who asked questions. To all of my new readers who found me on Twitter, via Lawyerist, Slaw, Technolawyer, or Facebook. We're happy you joined us.
Lawyer Meltdown readers are a diverse (and international) group - since our last issue, we have new subscribers from: Alabama, Delaware, Virginia, New Jersey, Louisiana, Washington, DC, Mexico and South Africa - and that's just in the past month! I hope you all enjoy the Lawyer Meltdown Newsletter.
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Here's what I am working on for 2011:
Paramjit Mahli of SCG Legal PR Network and I are reviving our popular tele-class series, "How to Grow Your Law Practice on a Shoestring Budget," which has already begun. We've totally re-vamped the series, so make sure you keep your eyes peeled for the brand new "Home Study" version when it becomes available! But if you've got spring fever and you just can't wait to start building your practice, you can purchase the previous version of the Home Study now for a discounted price, so be sure to look at the featured product below.
Legal Ease Podcast Series
The first installment of the Legal Ease podcast series is in the works and I'm continuing to line up experts and regular attorneys to talk about challenges faced by today's lawyers. This is a great opportunity for lawyers to tell their stories - and I'm looking for volunteers. Anyone who appears on the podcast will be able to use the recording for their own purposes. Put it on your website, send it to clients or strategic partners, etc. If you're interested in being a part of the Legal Ease podcast series, please email me at Allison@LegalEaseConsulting.com with "PODCAST" in the subject line and I'll follow up with more information.
There's more ... stay tuned to find out what else I'm working on!
 Slaw is a Canadian site which includes blog posts as well as columns, and I'm a columnist on the subject of marketing. My most recent post discussed what makes a good testimonial for a law firm website. Feel free to leave your comments - and don't forget to check out Slaw's other columnists and fabulous blog posts, too!
As you know, in addition to writing the Legal Ease Blog, (and contributing to Slaw) I am a contributor to the Lawyerist blog, where I post twice a month. Since the last Lawyer Meltdown Newsletter, I've posted on mind-mapping as a client communication tool, and outsourcing blogs and social media.
I'm still working on my book on alternative pricing for lawyers - BUT I NEED YOUR HELP! I'm working on billing basics as well as some practical tips for using alternative fees in your law practice. Please email me your burning billing questions and stories about using alternative fees.
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How to Grow Your Law Practice on a Shoestring Budget Home Study Version - BIG SALELooking for a better way to get quality clients in a challenging economy? Take a look at the Home Study Program, “How to Grow Your Law Practice on a Shoestring Budget.” You can even purchase audios of the individual classes if you aren't interested in the whole series. Audio #3 covers the first step in attracting high value clients – creating your ideal client profile. After all, you’ve got to know who your best clients are before you can reach them. And once you know who they are, audio #5 will help you create a marketing message to attract exactly the kinds of clients you want. You can buy individual portions of the program or buy the whole series, which includes: strategies for managing your activities to make time for marketing, tips on networking, speaking engagements and writing (audios #1, 2, 4 and 6) as well as tips on getting media attention and establishing relationships with reporters – regardless of the size of your firm (audio #8). And finally, you’ll learn how to create client loyalty and referrals through excellent client service (audio #7). Get more information and product details on the site.
Since we are currently working on the new version of this series, which will become the new Home Study package, this product is only available for a very limited time, at a big reduction in price!
Leanna Hamill, Attorney at Law “I have really enjoyed listening to both of you. I have learned a lot from both of you, and it has caused me to do a lot of thinking about my clients and my practice. Candidly, the class exceeded my expectations about receiving information to "put it all together" to market my practice. Thank you both for putting together and presenting a great class.” Mark R. Callender, Esq.
“The seminar exceeded my expectations because it contained so much information that taking the course again is something I think I would do. There were many levels of marketing that were addressed and a ton of information. My business has grown tremendously as a result of the marketing seminar. I was able to increase my rates, fire bad clients or let them move on. I now have a better evaluating tool for clients and can figure out who will be a good client by objective evaluation of the circumstances. I now have a much better idea of who my ideal client is." Vaughn J. Buffalo To see products from Legal Ease Consulting, Inc., visit my products and services page.
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Tips from ABA Techshow 2011
The cloud computing session presented by Steve Matthews and Tom Mighell was also filled with a lot of good information and quick tips or sites that can help lawyers improve their practices. I thought I would share a number of those tips with you this month, hoping you'll be intrigued and will check out some of these tips and sites and begin using them to improve your practice NOW. (I haven't tried all of these programs, tips, applications or sites - I'm just passing them along from the Techshow folks)
Outlook Email and Add-ins
Websites You Need to Know About
Mobile Time and Expense Tracking
Remote Meetings, Screen Sharing and Web Conferencing
Other tips
Even if these specific tips or programs aren't for you, I hope they spark your imagination and get you thinking of new ways you can service your clients and be more productive. Do some online searching of your own and see if their are sites or apps that already do what you're looking for!
Do you want to improve your firm but don't know how or where to start? Do you think your firm could benefit from improved productivity? I have been conducting assessments and reviews for my clients in the new year, providing them with a comprehensive list of areas where improvements can be made, with ideas on how to increase their effectiveness in 2011. If you are interested in having such an assessment, please contact me to see how I can help. |
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Here's a sampling of recent posts on the Legal Ease Blog:
I took a bit of a hiatus from my blog in the month of April because so many other things were happening at once, including my attendance at the ABA Techshow. If you liked this month's tips article, you might be interested in these other posts about the ABA Techshow 2011: ABA Techshow 2011, Lawyer Blogs and Social Media and ABA Techshow 2011 Lawyer Websites.
You can subscribe to my RSS feed or you can receive automatic updates by email by clicking on the appropriate links in the right sidebar on the blog. I also encourage you to join the conversation by posting comments or emailing me with suggestions for future posts.
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If you're not already a subscriber, subscribe to this e-newsletter, and you'll receive new articles in your in-box, along with the report, "Are you missing a crucial element in your marketing?". The articles in the newsletter are not available to the public - the only way to see those articles is to receive the newsletter. Feel free to pass this newsletter along to your friends and colleagues! Already a subscriber? Want to learn how I can help you? Learn more about the products and services I offer by visiting my products and services page .
Thanks for reading -
All the best,
Creating Productive, Profitable and Enjoyable Law Practices
Become a fan of Legal Ease Consulting, Inc. on Facebook: Follow me on
P.S. Did you like this article? Want to use it for your own newsletter? Have suggestions for topics for future articles? Send me an email at Allison@LegalEaseConsulting.com.
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"The 8 week teleclass was the best money I have spent on my law practice (and still is). The class on Identifying Your Ideal Client alone was worth the purchase price of the whole class. I definitely saw a difference in my practice after taking that class. The materials are so well put together and have so much information, they are great. .jpg)
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