How to Grow Your Law Practice On a Shoestring Budget - Register Now for the March 2008 Teleseminar Series
8 Part Teleclass Series for Solo Practitioners, Law Firm Associates or Small Practices
Are you:
- A solo or small firm lawyer that wants to grow your practice, without spending your last dime on 'marketing?'
- Overwhelmed with all of the available marketing materials and unsure about where to start?
- Pressed for time or tired of reading about marketing ideas that are geared toward 'biglaw' attorneys?
- An associate who wants to build your rainmaking skills?
- Looking for affordable ways to stand out in the legal community?
- A great lawyer, but clueless when it comes to marketing?
- Concerned that you don't have the wherewithal to create a thriving practice?
You don’t have to spend all of your hard-earned money bringing in clients. There are very effective ways to market and build your practice without breaking the bank. We'll delve into practical, effective solutions for growing your law practice without spending a boatload of money. You don't have to hire someone with an MBA - you'll be able to effectively implement these techniques yourself.
There's lots of information out there about marketing a law practice, but much of it is geared toward the biglaw firms with big marketing budgets. This eight week teleclass series shows you how to make the most of your marketing dollar.
You can find people who will prepare websites, brochures, business cards, etc. for your firm. But all of those marketing materials won’t do any good if you don’t know what to do with them. We'll show you how to use these materials effectively in all of your marketing endeavors. Your materials must written so that they capture the attention of the clients YOU want - in a way that will have them picking up the phone to call your office for a consultation.
The old rule of thumb is that you get 80% of your work from 20% of your clients. How do you attract more of the '20% clients'? How can you focus on those 20% to ensure that they’re getting the best possible service? Remember – making rain isn’t just about attracting new clients – it’s also about your existing and former clients.
In only 8 sessions, you'll have a practical, focused approach to marketing your practice that will save you time and money and reduce frustration and anxiety.
This teleseminar series will give you practical tips for marketing your firm. But more than that, you’ll get information about ways to structure and run your practice so that you not only attract more and better clients, but so that you can make them loyal clients who will refer you business over time, long after your work for them is done.
We guarantee that these tactics will be easy to apply. We'll show you how to capitalize on your strengths and use these techniques as building blocks - you won't have to apply all of them immediately.
The bottom line - you'll finish the course with more confidence and be able to jump-start your practice.
Here's a breakdown of what you’ll learn:
Organize and Manage Your Practice to Ensure Time for High Value Activities
- How to structure your practice so marketing is a regular activity
- Strategies for organizing your time to focus on the activities that bring the highest return
- When and how to plan activities that will bring you business
Effective Networking - Building Bridges Between Law Firms and Clients
- How to get started networking
- How to form strategic alliances, what to do with them and how to keep track
- When to use notes and thank you cards
- How to become a good 'connector'
Identify and Profile Your Highest Value Clients
- How to identify the clients you work best with
- Why creating a client profile will help you focus your marketing efforts and internal firm activities
- How to determine what services are most needed and wanted by your clients
Speaking Strategies: Be Heard Right The First Time
- How to find speaking opportunities with limited resources
- Where to look for speaking opportunities
- What sets a good presenter apart
- How to cope when speaking in public
- Follow up strategies after your speaking engagement
It's All About the Client: Creating a Client-Focused Marketing Message
- Creating an effective, client-focused message
- How to keep your clients coming back to you - and referring others
- What’s so important about focusing your marketing materials on your clients
- How to present your knowledge, skills and experience in a way that your clients can relate to
Writing: Get Noticed and Get Business
- How getting the name of the firm in professional newsletters, publications and local newspapers helps with marketing
- Differences between writing your newsletters and having a byline
- How to target publications and build relationships with editors
Creating a Client Focused Practice
- Why client service is so important
- How to create systems that will enhance your clients' experience with your firm
- Billing strategies that not only ensure payment, but increase client loyalty
Media Relations: Become Media Savvy and Use the Press to Build Your Reputation
- The role of media relations in marketing your practice
- Tips on working effectively with the press
- What to do if you don't want to answer a reporter's questions
- The important difference between advertising and endorsements
- How to become a source for the press when you don't have a press officer
...and more!
"The money I spent on this teleclass was the best investment I made in my practice so far"
“Last January, I thought that spending money on coaches or other investments into my practice was a bad idea, since it meant spending money. This year, I know that the money I spent on the ‘How to Grow Your Law Practice on a Shoestring Budget’ teleclass was the best investment I made in my practice so far.”
Leanna Hamill, Attorney at Law
Estate planning-Elder Law
160 Old Derby St., Suite 25
Hingham, MA
P:781.749.2284
F:866.573.6429
http://www.hamilllawoffice.com
Who are you, and why should we listen to you?
.jpg)
Paramjit Mahli of Sun Communications Group has been in the communications field for over 17 years. Her experience in teaching, journalism and communications spans three countries: England, Canada and the United States.
As a former journalist, Paramjit has 'inside information' about what it takes to create effective communications and marketing programs.
Paramjit's business focuses on small to mid-sized law firms, and she has successfully worked with many firms to effectively grow their practices using the media and marketing techiques.
Allison Shields of Legal Ease Consulting has been a practicing lawyer for over 12 years and the Administrative Partner at a 50 lawyer firm. Her background provides a unique perspective on the challenges faced by law firms and law firm managers in particular.
Allison has been involved with all aspects of management and marketing, and faced many of the same daily challenges lawyers face. She discovered her passion for helping lawyers and law firms create practices they love, while attracting the best clients and providing those clients with exceptional service.
Allison has made it her mission to ferret out the most frustrating and difficult aspects of managing and marketing a law firm, and to discover, with her clients, the most effective ways of meeting those challenges. This teleclass series is just one way she's sharing those experiences with you.
The real power in this teleseminar series is that you'll be getting strategies that will help you present your practice in the best light and ensure that the internal workings live up to your promises. You'll hear from two different consultants, with experience inside and outside of law firms and the media.
As business owners, both Allison and Paramjit know first hand the struggles of trying to 'do it all', and the challenges involved in promoting yourself and your business on a tight budget.
The Specifics
The teleseminar series will begin on Wednesday, March 5, 2008. All seminars will take place on Wednesdays at 5:00 p.m. Eastern. But don't forget - if you purchase the premium version, you will be able to download the recordings and burn them to CD, transfer them to your MP3 player, or listen at your computer whenever you want - as many times as you want.
Date |
Topic |
March 5 |
How and Why to Make Time for Marketing - Organize Your Practice to Ensure Time for High Value Activities
|
March 12 |
Effective Networking: Building Bridges Between Law Firms and Clients
|
March 19 |
Focus on Your Highest Value Clients: Identify and Profile Your Best Clients
|
March 26
|
Speaking Strategies: Be Heard Right the First Time |
April 2 |
It's All About the Client: Creating Marketing Messages that Work
|
April 9 |
Writing: Get Noticed and Get Business
|
April 16 |
Cement Relationships with Your Best Clients:Creating and Implementing Client-Focused Systems
|
April 23 |
Media Relations: Become Media Savvy and Use the Press to Build Your Reputation
|
Each teleseminar will last between 60 and 75 minutes long, and will include an opportunity for participants to ask individual questions about the topics discussed.
Practical applications: After each session, participants will receive a ‘homework’ assignment to be completed before the next session. The homework consists of exercises that are designed to reinforce what was learned during that week’s class, and to help you put these ideas into practice in the real world, right away.
The 'buddy system': We are firm believers in the power of groups too keep you inspired and keep you on track. Each participant will be assigned a ‘buddy’ to help them work through the homework assignments, to bounce ideas off of, and to offer encouragement. We encourage buddies to ‘meet’ via telephone and email between sessions to discuss and complete the exercises.
Bonuses
Bonus #1 - In addition to the teleseminars, practical exercises and opportunities to ask questions, each participant will receive written notes in the form of pdf files so that you can refer back to the areas we discussed, long after the teleclass series has been completed. For those of you that learn better by reading than by listening, the notes will help you to absorb the information easier and faster.
.jpg)
Bonus #2
101 Marketing Tips to Grow Your Law Firm ($18.99 value)
Each participant will receive this e-booklet, filled with tips and tricks which are simple, easy to follow, and will show you simple ways of improving the marketing at your firm without breaking the bank.
Bonus #3
Creating Effective Vision and Mission Statements ($24.99 value)
E-booklet including exercises you can do alone or with others to help you create an effective vision and mission statement for your law firm. Even associates or solos will benefit from identifying their personal mission and creating their own vision for their professional career.
Bonus #4 -
Downloadable Recordings of Teleseminars ($500 value)
If you choose the premium option, you'll not only get the notes, but you'll get a downloadable recording of each session. You can listen to the recordings at your computer, download them to your mp3 player, or burn them to a CD to listen to any time. These recordings will be an invaluable addition to your professional development library.
Bonus #5 - Individual Consulting (over $300 value)
When you choose the premium option, you will be entitled to 30 minutes of consulting from EACH of the teleseminar leaders. Contact Allison and Paramjit to schedule your consultations by April 30, 2008. We’ll talk specifically about the challenges you’re facing in your individual practice and you’ll have an opportunity to ask questions about public relations, advertising, marketing, networking, practice management, systems, client relations, etc.
To ensure personal attention for each participant in the series, this teleseminar series will be limited, so don't hesitate to sign up.
.jpg)
"I didn't think Allison understood the needs of a solo...
but now I think she's one of the best law practice management 'coaches' around. She really understands how to take the lawyer's skills and let your firm grow in the direction you want it to. She understands the business side of practicing law. She gets to know you and your needs and really helps avoid meltdowns."
Jonathan Stein
Law Offices of Jonathan G. Stein
Personal injury, small business, insurance
Elk Grove, California
www.jonathangstein.com
To hear more of what Jonathan had to say, in his own words, click here.
The Better than 100% Money Back Guarantee
We're so certain that this teleseminar series will provide you with new ideas for growing your practice on a limited budget that we're offering the series with a better than 100% money back guarantee.
That’s right! Complete the teleseminar series, including the exercises and assignments, and if you feel you haven’t learned anything of value, we'll refund your money, no questions asked.
Why is it better than a 100% money back guarantee? Because if you complete the series and request your money back, you can keep the bonuses, free of charge.
Not sure you're ready for the full live teleseminar series? Perhaps the Home Study version of this course is for you - you can purchase the entire series OR individual segments. To learn more, click here, or order in the table below.
There’s nothing to lose! Click on a button in the table below to order.After you have made your payment, you must complete the information on the "thank you" page in order to complete your registration and receive the call in information. This step is very important. If you do not confirm your information, we will be unable to send you the call-in information, assignments and bonuses.
Basic Package |
Premium Package |
Home Study Premium Package | |
How to Grow Your Law Practice On A Shoestring Budget 8 Week Live Teleseminar series, including assignments and exercises |
|
|
|
Bonus #1 Class Notes for each session ($75 value) |
 |
|
|
Bonus #2 101 Marketing Tips ($18.99 value) |
|
|
|
Bonus #3 Creating Effective Law Firm Vision and Mission Statements ($24.99 value) |
|
|
|
Bonus #4 Recordings ($500 value) Downloadable recordings of each teleclass session |
|
|
|
Bonus #5 30 minute consultation with Paramjit Mahli of Sun Communications AND 30 minute consultation with Allison Shields of Legal Ease Consulting (over $300 value) |
|
|
|
Total |
$797
|
$897
|
$597 |
|
|
(full series only;to order the Home Study basic package or individual sessions, or for more information, click here) |
Don't forget to confirm your information by filling in the form on the 'thank you' page after you've completed your order. You must do this in order to receive call-in information.
*Calls are not toll-free. Price does not include the cost of long-distance telephone charges for the calls. All participants will be responsible for their own long-distance telephone charges.
We're looking forward to meeting you on the teleseminar!
Allison C. Shields
Legal Ease Consulting, Inc
Creating Productive, Profitable and Enjoyable Law Practices
Paramjit Mahli
Sun Communications Group
Building Bridges Between Law Firms and Clients
P.S. If you aren’t already subscribed to the Lawyer Meltdown Newsletter, subscribe today to receive FREE information and resources, right to your email in-box – no strings attached. You’ll also get a copy of my report, “Are You Missing a Crucial Element in Your Marketing?”
I never share your information with anyone, and if you decide you don’t like the newsletter, you can always unsubscribe. Try it now!
P.S. Found a mistake or a bug? If there’s anything that bothers you about this site, I want to know! Send me an email at Allison@LegalEaseConsulting.com. I want this site to be not just a resource, but a refuge for lawyers. I want you to be comfortable here. So if there’s something that bothers you, please tell me!