legal marketing
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LinkedIn for Lawyers: The “How To” on Using the Internet’s Most Effective Business Development Tool
This 90 minute webinar will be brought to you by the ABA Center for Professional Development. Almost every successful attorney networks. And there is simply no bigger platform than the Internet's largest business-oriented social networking site--LinkedIn. With more than 240 million users (nearly 80% of whom are 35 years or older), LinkedIn has become the ...
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ABA TECHSHOW 2014
As always, TECHSHOW 2014 will be held in Chicago on March 27-29, 2014. I'll be speaking in the "Social Media" track on March 27 on "Making Your Content Work for You on Social Media" and in the "How to" track on Friday, March 28 on How Lawyers can use LinkedIn.
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ABA Law Practice Division Marketing Conference 2014
This year, I'll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I'll be joined by legal marketing experts Kevin O'Keefe and Ernie Svenson, discussing social media. The second panel will be myself and ...
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How to Make LinkedIn Work for Your Practice: MyCase Webinar
In this webinar, hosted by MyCase, I'll show you how to use LinkedIn effectively for your practice. We'll cover: Ensuring that your Profile “speaks to” your intended audience Using LinkedIn Updates wisely Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them Making your connections work for you Finding ...
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ABA Women Rainmakers Mid-Career Workshop
The ABA Women Rainmakers Mid-Career Workshop is November 7-8, 2014 at the US Grant in San Diego, California. I'll be presenting on Lawyering in the Digital Age, Saturday, November 8 at 9:45 a.m., but there are many other great programs that comprise the workshop, including sessions on: Gender bias in the workplace Networking Marketing and Leadership ...
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Avoiding Ethical Problems in Online Legal Marketing
This program covered many aspects of online legal marketing and offers 4 NY ethics credits. The live program is over, but the NYSTLA is still offering the program at the listed website for purchase as a DVD or CD.
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Nassau County Women’s Bar Association–LinkedIn for Lawyers
This program features an informal discussion about LinkedIn, including: What LinkedIn is and why lawyers should learn about it How lawyers can maximize the visibility of their Profile on LinkedIn Making effective connections on LinkedIn Beyond profiles and invitations - how lawyers can maximize their use of LinkedIn Ethical issues with LinkedIn use
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LinkedIn for Lawyers: Reloaded ABA Center for Professional Development
This program covering the basics of LinkedIn for lawyers, is now available as a video download from the ABA Center for Professional Development.
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LinkedIn’s Next Level – Getting More Return on Your Networking
Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn's Next Level - Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
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Shaping Your Narrative – Online Reputation Management
Want to know how to deal with negative reviews, or how to maximize the power of positive ones? Come join us for this ABA TECHSHOW session.
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LinkedIn Makes BIG Changes: What Lawyers Need to Know
Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I will be presenting a webinar with the ABA Law Practice Division on June 14, 2017 from 1-2:30 p.m. Eastern discussing the big changes LinkedIn has made with its new user interface this year, and what it means for lawyers using LinkedIn. This ...
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LinkedIn for Lawyers: Maximizing your Profile, Connections and Participation
I'll be presenting a webinar with Dennis Kennedy, my co-author on the LinkedIn in One Hour for Lawyers books on July 11, 2017 from noon- 1 p.m. Eastern. The webinar is sponsored by Bloomberg BNA and the ABA Law Practice Division. This program will help lawyers make the most of their online professional networking through ...
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Managing Your Online Reputation: Leveraging Praise and Ethically Addressing Criticism
Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review ...
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New York State Bar Association Solo Practitioner Conference
The New York State Bar Association will be holding its annual Solo Practitioner's Conference again this year, on October 28, 2019. The conference will feature a full day of programming specifically geared toward solo practitioners, and covering topics including networking, reputation management, client appreciation, and using LinkedIn effectively and ethically (my topic). For more information ...
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Get Active and Get Real Results from LinkedIn
On November 19, 2019, at 2 p.m. Eastern, I'll be doing a webinar with Zola Suites/Zola Media, Get Active and Get Real Results from LinkedIn. LinkedIn is a rapidly-growing professional network, and one in which most lawyers have a presence. But although many lawyers have established a LinkedIn Profile, few use the platform actively or ...
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Juggling Marketing and Practicing Law: Tools and Tips to Help You Strike a Balance
Keynote presentation for the Monroe County Bar Association Solo and Small Firm Conference. Trying to balance the demands of practicing law and serving your clients with marketing and business development can be a real challenge. In this program, you’ll get tips on how to improve your productivity and manage tasks and activities more effectively, along ...
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Billing Best Practices: How to Ethically Meet Clients’ Expectations
Join me and Carol Schiro Greenwald, Ph.D for this webinar focusing on ways to capture more revenue by eliminating clients’ excuses for non-payment, late payment, reduced payment, or complaints about fees. Clients expect invoices to arrive in a timely manner and to contain sufficient information to describe the services provided, written in a way they ...
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2021 Tech Summit – NYSBA
I will be presenting two programs as part of this year's Tech Summit with the New York State Br Association, both on Day 2 of the Summit (December 8, 2021) - Using Tech to Manage Your Time and Control Your Calendar Learn Outlook-specific strategies for many of the most common productivity needs of busy legal ...
