The ABA Women Rainmakers Mid-Career Workshop is November 7-8, 2014 at the US Grant in San Diego, California. I’ll be presenting on Lawyering in the Digital Age, Saturday, November 8 at 9:45 a.m., but there are many other great programs that comprise the workshop, including sessions on: Gender bias in the workplace Networking Marketing and Leadership …
I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …
In this webinar, hosted by MyCase, I’ll show you how to use LinkedIn effectively for your practice. We’ll cover: Ensuring that your Profile “speaks to” your intended audience Using LinkedIn Updates wisely Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them Making your connections work for you Finding …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
This 90 minute webinar will be brought to you by the ABA Center for Professional Development. Almost every successful attorney networks. And there is simply no bigger platform than the Internet’s largest business-oriented social networking site–LinkedIn. With more than 240 million users (nearly 80% of whom are 35 years or older), LinkedIn has become the …
This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and …
As always, TECHSHOW 2014 will be held in Chicago on March 27-29, 2014. I’ll be speaking in the “Social Media” track on March 27 on “Making Your Content Work for You on Social Media” and in the “How to” track on Friday, March 28 on How Lawyers can use LinkedIn.
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
Every day it seems there’s a new tool or a new piece of technology that’s being touted as the ‘next great thing.’ Is Slideshare really worth a look for lawyers? A couple of months ago, I did a post on content marketing on the Legal Ease blog which made the point that there is an …
By now you have probably heard that Google is de-activating its RSS feed reader, Google Reader, effective July 1, 2013. For those of us that rely on RSS to keep up with current news, to follow blogs or websites, this is a huge problem, whether you use Google Reader as your RSS reader or not. …
Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …
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