One of my favorite tools to create marketing images is Canva. Canva has both free and paid versions, but I highly recommend that you get the paid version because it has a lot more features. You will find that it is well worth the cost. Advantages to Using Canva to Design Templates Canva has thousands …
Want original, copyright-free images for your marketing? Create your own. Here are two ways you can create your own marketing images: Create Images Using AI You can use AI tools to create images for you. Personally, I’m not a fan of this method, especially if you want to create realistic-looking images or images that depict …
Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
In my last video, I talked about creating an image library to streamline your marketing. An image library is a great way to easily store, manage, and locate images so you can save time on your marketing. Here’s an example of how it works. See the Five Steps in Action First, you’ll identify the topics …
Do you spend a lot of time finding the right images to use for your blog or social media posts? For me, one of the most time-consuming things about marketing is finding images. Even when I know they’re on my computer, I can’t seem to find the right images when I need them. And that …
Do you often forget to add images, links, or a call to action to your blog or social media posts? A posting checklist can help. What to Include in Your Posting Checklist Your checklist can ensure that your post includes things like: Once you’ve created your post, simply run through the checklist to ensure you …
Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …
What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …
Should you use AI to post, or even comment for you on social media? Let me ask this another way – would you rather network with a robot or a human being? Choose Value over Volume I don’t know about you, but I’ve been seeing more and more activity on social media, including comments to …
Do you struggle with managing, tracking, and consistently creating and publishing content for your firm or organization? If so, an editorial calendar can help. Editorial calendars are useful visual tools for: When you use an editorial calendar, rather than creating content haphazardly or wasting time trying to come up with an idea at the last …
Are you struggling to get your employees to re-share the content your firm or organization posts on its LinkedIn Page? If so, this short video may help. If you’re a Page Administrator and your employees have listed your firm in the Experience section on their LinkedIn profile, you can notify them when you’ve posted something …
Have you ever come across a post on LinkedIn that you wanted to save to refer to later? Sometimes when I’m scrolling through my LinkedIn Feed, I come across a post that I want to save for later. It might be a post that I want to comment on, or that sparks an idea for …
In this series of videos, we’ve been talking about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, following thought leaders in your industry, and telling LinkedIn what kind of content isn’t relevant to you. …
Still not sure whether LinkedIn is a valuable use of your time because your LinkedIn Feed doesn’t serve you? In my last video, I talked about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, …
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