This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and …
Like many lawyers (and 225 million other LinkedIn users), you may have a LinkedIn account, but do you really know what to do with it? Does your LinkedIn Profile contain good information about who you are, what you do and who you do it for? Are you passive when you could be active? Beyond putting …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
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