This program covered many aspects of online legal marketing and offers 4 NY ethics credits. The live program is over, but the NYSTLA is still offering the program at the listed website for purchase as a DVD or CD.
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
In this webinar, hosted by MyCase, I’ll show you how to use LinkedIn effectively for your practice. We’ll cover: Ensuring that your Profile “speaks to” your intended audience Using LinkedIn Updates wisely Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them Making your connections work for you Finding …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
About The Program Whether you’re a seasoned LinkedIn user or just a beginner, you may have some burning questions that you need answered. This program will answer some of the most frequently asked questions from lawyers about their LinkedIn use, including: • I accidentally sent someone (or my whole address book!) an invitation to connect …
On Wednesday, May 14, I’ll be presenting a program along with well-known jury consultant Edward Schwartz, as well as Justices Jim Flanagan and Thomas Whelan of the Supreme Court, Suffolk County, covering social media and all aspects of litigation. This live three hour CLE program (which will also be available by webcast) is presented by …
Like many lawyers (and more than 270 million other LinkedIn users), you may already have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “resumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your …
This 90 minute webinar will be brought to you by the ABA Center for Professional Development. Almost every successful attorney networks. And there is simply no bigger platform than the Internet’s largest business-oriented social networking site–LinkedIn. With more than 240 million users (nearly 80% of whom are 35 years or older), LinkedIn has become the …
This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and …
Like many lawyers (and 225 million other LinkedIn users), you may have a LinkedIn account, but do you really know what to do with it? Does your LinkedIn Profile contain good information about who you are, what you do and who you do it for? Are you passive when you could be active? Beyond putting …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
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