Articles & Videos
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Get Value out of LinkedIn Without Posting Original Content

Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …

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How to Build Engagement on LinkedIn

In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …

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Why Build Engagement on LinkedIn?

In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …

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LinkedIn Algorithm Changes: What Should You Do?

Have you noticed some changes lately in how LinkedIn is treating your posts, or in how much engagement your posts are receiving? If you’ve noticed these changes, you are not alone. LinkedIn recently made some significant changes in its algorithm that may be affecting the reach of your posts. Why Did LinkedIn Change Their Algorithm? …

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Unfollowing vs. Disconnecting on LinkedIn

What’s the difference between disconnecting and unfollowing someone on LinkedIn? In my last few videos, I talked about disconnecting with people on LinkedIn – what to think about before you do it, and reasons why you might or might not want to disconnect. But if you don’t want to completely disconnect from someone on LinkedIn, …

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When Should You Disconnect on LinkedIn?

When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …

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Monroe County Bar Association Solo and Small Firm Conference – LinkedIn Breakout session

Using LinkedIn Ethically and Effectively LinkedIn is the premier business network and the one often most suited to lawyers. It can be a powerful tool for attracting clients and referrals and furthering business relationships. But there are some potential ethical traps that need to be avoided as well. This session will cover some ways that …

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Get Active and Get Real Results from LinkedIn

On November 19, 2019, at 2 p.m. Eastern, I’ll be doing a webinar with Zola Suites/Zola Media, Get Active and Get Real Results from LinkedIn. LinkedIn is a rapidly-growing professional network, and one in which most lawyers have a presence. But although many lawyers have established a LinkedIn Profile, few use the platform actively or …

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Tech Summit: New York State Bar Association

The 2019 Tech Summit is a two-day event which will be held at the Crowne Plaza in Times Square, NYC. The packed two-day schedule includes presentations on everything from cybersecurity to PDFs, i-devices and admissibility of tech-related evidence. Get your CLE credits for the year, along with important tech information by joining me at the …

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LinkedIn Groups

LinkedIn Groups Gets an Update

I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …

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