What are the best images you can use for your website, social media, or other marketing if you’re in a service business? I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images, …
In my last video, I talked about using Canva to create marketing images. Today I want to talk about Canva’s Bulk Create feature. Bulk create is only available on the paid version of Canva, but it is well worth it. Using Canva’s bulk create feature is like supercharging your use of templates. You can create …
Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
In my last video, I talked about creating an image library to streamline your marketing. An image library is a great way to easily store, manage, and locate images so you can save time on your marketing. Here’s an example of how it works. See the Five Steps in Action First, you’ll identify the topics …
Do you spend a lot of time finding the right images to use for your blog or social media posts? For me, one of the most time-consuming things about marketing is finding images. Even when I know they’re on my computer, I can’t seem to find the right images when I need them. And that …
Do you often forget to add images, links, or a call to action to your blog or social media posts? A posting checklist can help. What to Include in Your Posting Checklist Your checklist can ensure that your post includes things like: Once you’ve created your post, simply run through the checklist to ensure you …
Should you use AI to post, or even comment for you on social media? Let me ask this another way – would you rather network with a robot or a human being? Choose Value over Volume I don’t know about you, but I’ve been seeing more and more activity on social media, including comments to …
Are you struggling to get your employees to re-share the content your firm or organization posts on its LinkedIn Page? If so, this short video may help. If you’re a Page Administrator and your employees have listed your firm in the Experience section on their LinkedIn profile, you can notify them when you’ve posted something …
Have you ever come across a post on LinkedIn that you wanted to save to refer to later? Sometimes when I’m scrolling through my LinkedIn Feed, I come across a post that I want to save for later. It might be a post that I want to comment on, or that sparks an idea for …
In this series of videos, we’ve been talking about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, following thought leaders in your industry, and telling LinkedIn what kind of content isn’t relevant to you. …
Still not sure whether LinkedIn is a valuable use of your time because your LinkedIn Feed doesn’t serve you? In my last video, I talked about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, …
Is your LinkedIn Feed a valuable source of information for you? In this series of videos, I’ve been talking about how to get the most out of LinkedIn. We’ve covered everything from how to maximize your profile for more visibility and how to get more engagement out of your LinkedIn activity. But the first thing …
In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …
Are you trying to build engagement on LinkedIn? Here are two ways to consider. 1. Re-post Other People’s Content In my last couple of videos, I talked about commenting on other people’s LinkedIn posts – and the first way to build engagement I’d like to talk about today is very similar to that – it’s …
What kinds of comments drive engagement on LinkedIn? In my last video, I talked about commenting on other people’s posts on LinkedIn as a way to drive engagement. Let’s look at some examples of how that might work. Commenting Increases Your Reach One of my connections recently posted about his 14-year-old son starting to sell …
Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …
In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …
In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …
Do you comment on your own LinkedIn posts? When you post on LinkedIn, do you put the post up and then go away, and only return to that post if someone else comments on it? (I admit, this was me until I learned recently what I am about to share with you). If you do, …
Does your LinkedIn Profile include keywords to help your target audience find you? When I am doing a webinar, LinkedIn training, or working with clients on their LinkedIn profiles, one of the pieces of advice I always give is to make sure that your LinkedIn profile includes keywords that your target audience will use to …
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