LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
The first month of the New Year is already more than half over, but even if you haven’t started, it’s not too late to plan to make this the best year yet. You can still set things in motion to move your practice to the next level, work more effectively and attract the clients you …
I hate wasting time, and I’m always on the lookout for ways to accomplish more in less time, to eliminate unnecessary steps, and generally to make my life easier so that I can concentrate on what’s most important. In this article, I cover two more of my favorite time-saving apps that help me to do …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
Every day it seems there’s a new tool or a new piece of technology that’s being touted as the ‘next great thing.’ Is Slideshare really worth a look for lawyers? A couple of months ago, I did a post on content marketing on the Legal Ease blog which made the point that there is an …
By now you have probably heard that Google is de-activating its RSS feed reader, Google Reader, effective July 1, 2013. For those of us that rely on RSS to keep up with current news, to follow blogs or websites, this is a huge problem, whether you use Google Reader as your RSS reader or not. …
Evernote is online archiving and note-taking software (Evernote Web) that also has an app (iPhone, iPad, Android, iPod touch) and a desktop component for Windows or Mac. Essentially, Evernote helps you keep your notes, links and information in one place, accessible from anywhere. But it’s different than programs like Dropbox which allow you to simply …
In honor of International Women’s Day, take a look at this infographic LinkedIn put together based on its survey of “What Women Want”: For even more information about the survey, check out LinkedIn’s slideshow presentation on What Women Want at Work.
Here’s an infographic that gives an overview of the Lessons contained in Facebook in One Hour for Lawyers:
Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …
This is Part II of my article, “Are You Getting the Most out of Your Network.” You can read Part I here. The Harvard Business Review article that inspired the article recommends ‘mapping’ your network – listing your contacts in the first column, who introduced you to that contact in the second column, and the …
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