Do you have a client selection process? I recently did a series of videos about how to avoid or keep difficult or problem clients out of your law practice. We’ve talked about trusting your gut and identifying and making a list of those red flags that signal a client might not be the right fit …
Have you ever had a difficult client – a client who questions everything you do, thinks they you’re your job better than you do, don’t pay their bills on time, fight you on your fees, constantly complain, don’t listen to your advice, or who just don’t “feel right” to you? I’ve been talking about spring …
Spring is in full swing and this time of year always gives me an urge to clear things out and to take stock. But for me, that spring cleaning process is more than just decluttering and reorganizing. It’s also a time for me to reassess what I’m doing in my business, what worked and what …
Are you falling into the comparison trap? Are you measuring your progress or your career by what other attorneys say about themselves and their practices on social media, on their websites, or at networking events? If so, you’re doing yourself a disservice. Here’s why. Don’t Believe Everything You Hear (or See, or Read) You might …
How much time do you have to spend on your marketing? In my last video, I talked about the importance of creating a marketing budget. But your marketing budget shouldn’t just consider your monetary investment in marketing; it should also take into account your time. Things to Consider When Budgeting Your Time for Marketing How …
It’s spring cleaning time! When we have too much clutter – both physical and digital – it wastes time and energy. This is a great time to clean up your office and desk space so you can focus on the work in front of you. While you’re at it, give your screen and keyboard a …
Do you have a marketing budget? Every year the ABA’s Legal Technology Survey reveals how few firms – especially small firms and solo lawyers – don’t have a marketing budget. In recent years, over 70% of solo and small firm lawyers surveyed said they didn’t have a marketing budget! What happens without a marketing budget? …
How consistent are the messages your team receives from leadership? Is Your Firm Leadership Sending Mixed Messages? Recently, a law firm partner posted on social media advising associates to be honest with partners about their capacity to take on new work, assuring them that it wouldn’t hurt them when it came time to make the …
Do you really have time for a LinkedIn Company Page? In a previous video, I gave three reasons to have a LinkedIn Company Page, even if you are a solo lawyer or entrepreneur. I know many of you solos are still hesitating because you’re concerned that having a Company Page is a lot of extra …
How secure is your LinkedIn account? October is cybersecurity month, so it’s a good time to think about the security of your digital accounts, including LinkedIn. One of the best ways to keep your LinkedIn account secure is by using two-factor authentication, or what LinkedIn calls Two-Step Verification. Adding Two-Factor Authentication to Your Account Two-factor …
Are you disappointed in the reach your LinkedIn Company Page posts receive? Over the past year, many people have seen a significant drop in the reach of their LinkedIn posts, both from their individual accounts and from their LinkedIn Company Pages. While you can’t do anything about LinkedIn’s algorithm, there are some things you can …
Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI? Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users. You are opted in by default If …
Do you have a new service, promotion, or discount you want to get the word out about? One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational. Advantages to Posting …
Did you know that there are some things that you are prohibited from including in a Google business profile post? Two Things Not to Put in a Post on Google Business First, you can’t include a phone number in the body of your post. That might seem counterintuitive, but Google won’t allow your post if …
In my last video, I talked about the importance of keeping your Google Business Profile up to date, including making sure that you are posting regularly. But what should you post on your Google Business Profile? Google Business Profile Post Ideas Here are some ideas: Remember that your posts will appear on Search and Maps …
Your Google Business Profile helps your business to appear in search results, especially local search results. But with all of the other things you have to think about in your marketing these days, including your website, blogs, and various social media accounts, it can be easy to forget about your Google Business Profile and treat …
Today I’m back to talk to you about some more AI tools available in Canva’s Magic Studio: Magic Media and Magic Grab. Magic Media First is Magic Media. Magic Media turns words into images, graphics, or video. Looking for a fun image to accompany your blog post? Describe what you want the image to look …
Canva has a whole host of AI tools in its Magic Studio that you can use to improve your marketing images and content, without hiring a professional. In a previous video, I talked about the background remover tool. Another of Canva’s handy tools is resize and magic switch. Resize and magic switch Using resize and …
What are the best images you can use for your website, social media, or other marketing if you’re in a service business? I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images, …
Three Time-Saving Canva Tools This is another in a series of posts I’m doing on using Canva in your marketing. Here are three of my favorite time-saving tools in Canva. Photo Collage Maker First is the photo collage maker. Using the photo collage maker, you can easily make good-looking branded photo collages for events, to …
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