Your Google Business Profile helps your business to appear in search results, especially local search results.

But with all of the other things you have to think about in your marketing these days, including your website, blogs, and various social media accounts, it can be easy to forget about your Google Business Profile and treat it like a “one and done” item (present company included).

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Why It’s Important to Keep Your Google Business Profile Up to Date

The more complete and up to date your Google Business Profile is, the more value it has for you. For example, did you know that your posts on your Google Business Profile expire after a period of time? At some point, those posts will disappear from your profile.

So it’s important not only to keep your business hours updated, keep asking for those reviews, but also to post regularly on your Google Business Profile, just like you do on your social media accounts.

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