One of my favorite tools to create marketing images is Canva. Canva has both free and paid versions, but I highly recommend that you get the paid version because it has a lot more features. You will find that it is well worth the cost. Advantages to Using Canva to Design Templates Canva has thousands …
Want original, copyright-free images for your marketing? Create your own. Here are two ways you can create your own marketing images: Create Images Using AI You can use AI tools to create images for you. Personally, I’m not a fan of this method, especially if you want to create realistic-looking images or images that depict …
Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
In my last video, I talked about creating an image library to streamline your marketing. An image library is a great way to easily store, manage, and locate images so you can save time on your marketing. Here’s an example of how it works. See the Five Steps in Action First, you’ll identify the topics …
Do you spend a lot of time finding the right images to use for your blog or social media posts? For me, one of the most time-consuming things about marketing is finding images. Even when I know they’re on my computer, I can’t seem to find the right images when I need them. And that …
Do you often forget to add images, links, or a call to action to your blog or social media posts? A posting checklist can help. What to Include in Your Posting Checklist Your checklist can ensure that your post includes things like: Once you’ve created your post, simply run through the checklist to ensure you …
Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …
What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …
Does your email inbox contain thousands of messages? Do you waste a lot of time searching your email inbox for that important email message or attachment? January is National Clean Up Your Computer Month, so it’s a perfect time for you to address these issues. Three Ways to Clean Up Your Inbox The first step …
Do you struggle with managing, tracking, and consistently creating and publishing content for your firm or organization? If so, an editorial calendar can help. Editorial calendars are useful visual tools for: When you use an editorial calendar, rather than creating content haphazardly or wasting time trying to come up with an idea at the last …
Are you finding it hard to plan for next year because you’re busy finishing up end-of-year tasks, preparing for the holidays and celebrating with family and friends? Here are three things even busy people can do now for a productive new year: To learn more, check out the links below, and enjoy the holidays! More …
In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …
Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …
In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …
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