Articles & Videos
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Three Ways to Use the Calendar to Find Content Ideas

Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …

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What Does It Mean To Be Yourself And Add Value On Social Media?

What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …

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Publish Content Consistently with an Editorial Calendar

Do you struggle with managing, tracking, and consistently creating and publishing content for your firm or organization? If so, an editorial calendar can help. Editorial calendars are useful visual tools for: When you use an editorial calendar, rather than creating content haphazardly or wasting time trying to come up with an idea at the last …

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5 Ways to Take LinkedIn to the Next Level

In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …

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Get Value out of LinkedIn Without Posting Original Content

Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …

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How to Build Engagement on LinkedIn

In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …

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Why Build Engagement on LinkedIn?

In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …

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Do This Instead of Making New Year’s Resolutions

What’s your New Year’s resolution? It’s that time of year again, when everyone wants to know what your New Year’s resolution is. I’m not a big fan of New Year’s resolutions. There’s too much pressure around them. People think they need to set a big, lofty goal for the new year, but statistics show that …

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Using Your Task List to Create Systems

In my last few articles/videos I’ve been talking about managing your to-dos or task list. We’ve talked about getting everything out of your head and then categorizing all of the tasks on your list and determining how those tasks get triggered, or how those tasks come about. Now let’s talk about how to use that …

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