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Three Ways to Use the Calendar to Find Content Ideas

Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …

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What Does It Mean To Be Yourself And Add Value On Social Media?

What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …

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Should You Use AI to Post on Social Media?

Should you use AI to post, or even comment for you on social media? Let me ask this another way – would you rather network with a robot or a human being? Choose Value over Volume I don’t know about you, but I’ve been seeing more and more activity on social media, including comments to …

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Publish Content Consistently with an Editorial Calendar

Do you struggle with managing, tracking, and consistently creating and publishing content for your firm or organization? If so, an editorial calendar can help. Editorial calendars are useful visual tools for: When you use an editorial calendar, rather than creating content haphazardly or wasting time trying to come up with an idea at the last …

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Notify Employees of LinkedIn Posts

Are you struggling to get your employees to re-share the content your firm or organization posts on its LinkedIn Page? If so, this short video may help. If you’re a Page Administrator and your employees have listed your firm in the Experience section on their LinkedIn profile, you can notify them when you’ve posted something …

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Taking Control of Your LinkedIn Feed Part III

In this series of videos, we’ve been talking about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, following thought leaders in your industry, and telling LinkedIn what kind of content isn’t relevant to you. …

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Taking Control of Your LinkedIn Feed Part II

Still not sure whether LinkedIn is a valuable use of your time because your LinkedIn Feed doesn’t serve you? In my last video, I talked about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, …

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Taking Control of Your LinkedIn Feed

Is your LinkedIn Feed a valuable source of information for you? In this series of videos, I’ve been talking about how to get the most out of LinkedIn. We’ve covered everything from how to maximize your profile for more visibility and how to get more engagement out of your LinkedIn activity. But the first thing …

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5 Ways to Take LinkedIn to the Next Level

In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …

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Two Ways to Build Engagement on LinkedIn

Are you trying to build engagement on LinkedIn? Here are two ways to consider. 1. Re-post Other People’s Content In my last couple of videos, I talked about commenting on other people’s LinkedIn posts – and the first way to build engagement I’d like to talk about today is very similar to that – it’s …

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Writing Effective Comments on LinkedIn

What kinds of comments drive engagement on LinkedIn? In my last video, I talked about commenting on other people’s posts on LinkedIn as a way to drive engagement. Let’s look at some examples of how that might work. Commenting Increases Your Reach One of my connections recently posted about his 14-year-old son starting to sell …

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Get Value out of LinkedIn Without Posting Original Content

Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …

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