In my last video, I talked about three reasons why I don’t like the term “best practices” when it comes to legal marketing. Today I have two more reasons why following best practices for legal marketing could be detrimental. First, “best practices” are a moving target – what might be a best practice today could …
Are you following current best practices in your marketing? Actually, I hate the term “best practices,” and here are three reasons I think lawyers should consider ignoring them – at least when it comes to their marketing. First, the term “best practices” implies that there is a one-size-fits-all approach that you should take. But the …
Case studies can be a useful way of helping turn prospects into clients for your law firm, but not all case studies are effective. (To see my video about why to use case studies in your law firm marketing, click here). There are 7 steps to creating a great case study: First and foremost, a …
I love a good story, don’t you? In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …
Do you know where your best clients are coming from? Do you keep track, or are you just relying on your memory? Do you know how many of your inquiries or initial consultations became paying clients last year? If you’re like many of the solo and small firm lawyers I talk to, your answer to …
Are you struggling to find topic ideas for your firm’s website, blog, newsletter, social media accounts, or presentations? Today’s tip is an easy way to develop topics for all of these and more. One of the easiest ways to develop topic ideas for all of your law firm’s content needs is by using FAQs, or …
You may have heard that the best way to counteract negative reviews online is by outnumbering the bad reviews with good reviews – as a matter of fact, I mentioned that in my last video. But did you know that there is a right way and a wrong way to do that? One big no-no …
What should you do if you receive a bad online review from a client? In my last video, I discussed three mistakes lawyers make when responding to bad online reviews. But what should you do if you receive a bad review? First – feel free to vent. Talk to your spouse, your colleague, or type …
What do you do when you get a negative review online? Discovering that someone has left a bad review of you or your law firm online can be a lawyer’s worst nightmare. But you can make that nightmare even worse by the way you respond. So here are three mistakes lawyers should avoid when responding …
Do you avoid marketing because you think it’s a little sleazy, or because you don’t want it to seem like you’re begging for business? If this is how you feel about marketing, you’re not alone. I’ve heard this sentiment about marketing throughout my career, both as a practicing lawyer and as a consultant for lawyers …
Are you disappointed with the results you’re seeing from LinkedIn or other online networking? Maybe it’s time to modify your approach. If you went to a live networking event and all you did was talk about yourself, you probably wouldn’t get the best results. But that’s exactly the mistake I see a lot of people …
Do you want to know the secret to creating a consistent stream of content for your marketing? My clients tell me that one of their major obstacles to marketing is time – they just don’t think they have the time to do everything they would like to do to market their practice. Between social media, …
Are you ready to fire some clients? In a previous video, I challenged you to take a look at your client list and see if it’s time for you to fire some of your worst clients. But how do you do that without creating a bigger problem? When you have a difficult client and you feel that the relationship is beyond …
Do you want to get more visibility and engagement with your website content? Or do you want to build up your authority and reputation, but don’t have your own website yet? LinkedIn Publisher platform can help you with both of those objectives. LinkedIn Publisher is a publishing platform built right into LinkedIn. Any LinkedIn member …
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