Articles & Videos
blogging
illustration of standing woman speaking with two seated clients

What Are Difficult Clients Costing You?

Have you ever had a difficult client – a client who questions everything you do, thinks they you’re your job better than you do, don’t pay their bills on time, fight you on your fees, constantly complain, don’t listen to your advice, or who just don’t “feel right” to you? I’ve been talking about spring …

Read more

Illustration of two couples looking at one another

Are You Falling Into the Comparison Trap?

Are you falling into the comparison trap? Are you measuring your progress or your career by what other attorneys say about themselves and their practices on social media, on their websites, or at networking events? If so, you’re doing yourself a disservice. Here’s why. Don’t Believe Everything You Hear (or See, or Read) You might …

Read more

linkedin tips premium company pages

LinkedIn Premium Company Pages

Have you heard about the new LinkedIn premium company pages? LinkedIn has recently rolled out a new premium subscription for company pages with new features that are not available to free users. LinkedIn Premium Company Page Features New features on premium company pages include: Right now, it costs about $100/month (U.S.) with a discount if …

Read more

Securing Your LinkedIn Account

How secure is your LinkedIn account? October is cybersecurity month, so it’s a good time to think about the security of your digital accounts, including LinkedIn. One of the best ways to keep your LinkedIn account secure is by using two-factor authentication, or what LinkedIn calls Two-Step Verification. Adding Two-Factor Authentication to Your Account Two-factor …

Read more

Increase the Reach of LinkedIn Company Page Posts

Are you disappointed in the reach your LinkedIn Company Page posts receive? Over the past year, many people have seen a significant drop in the reach of their LinkedIn posts, both from their individual accounts and from their LinkedIn Company Pages. While you can’t do anything about LinkedIn’s algorithm, there are some things you can …

Read more

Have You Forgotten About Your LinkedIn Company Page?

Have you forgotten about your LinkedIn Company Page? What is a LinkedIn Company Page? LinkedIn Company pages are pages for businesses or brands, as opposed to individuals. A lot of businesses, including law firms, have created company pages for their businesses on LinkedIn. But many of them have been neglected. One reason is because a …

Read more

What Are The Best Images to Use in Your Marketing?

What are the best images you can use for your website, social media, or other marketing if you’re in a service business? I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images, …

Read more