LinkedIn’s latest algorithm change, called 360Brew, may have a big impact on your reach and your effectiveness on LinkedIn. A Brief Overview While having a complete Profile has always been a factor in your visibility, with this new update, what your Profile says (i.e., the content in your Profile) can have an even bigger effect …
I know that marketing can be time-consuming. So why not just outsource or delegate your marketing and not worry about it at all? If you’re a lawyer, consultant, accountant, or other service provider, you aren’t selling a product. Your business depends on relationships. People are coming to you for guidance and advice. But before anyone …
Do you have trouble balancing content creation and engagement? If you have been following my videos, you may have seen me talking about the importance of not just dropping a post on LinkedIn and leaving the platform, but staying and engaging with your audience: continuing the conversation when you receive comments on your own posts, …
How useful is your LinkedIn Feed? Are you noticing an increase in poor-quality, off-topic posts, or just plain junk in your LinkedIn feed? With more people flocking to LinkedIn (and more of those people posting AI-generated content), there is a lot more noise on LinkedIn. While LinkedIn is taking steps to weed out that content …
Are you hurting your visibility on LinkedIn? LinkedIn can be a powerful tool for business development, but if no one sees your posts, you’re just wasting your time. There are a number of mistakes LinkedIn users make when creating content that could significantly reduce the visibility of their content to their audience. Are You Making …
Do you have a client selection process? I recently did a series of videos about how to avoid or keep difficult or problem clients out of your law practice. We’ve talked about trusting your gut and identifying and making a list of those red flags that signal a client might not be the right fit …
Have you ever had a difficult client – a client who questions everything you do, thinks they you’re your job better than you do, don’t pay their bills on time, fight you on your fees, constantly complain, don’t listen to your advice, or who just don’t “feel right” to you? I’ve been talking about spring …
Are you falling into the comparison trap? Are you measuring your progress or your career by what other attorneys say about themselves and their practices on social media, on their websites, or at networking events? If so, you’re doing yourself a disservice. Here’s why. Don’t Believe Everything You Hear (or See, or Read) You might …
How much time do you have to spend on your marketing? In my last video, I talked about the importance of creating a marketing budget. But your marketing budget shouldn’t just consider your monetary investment in marketing; it should also take into account your time. Things to Consider When Budgeting Your Time for Marketing How …
Do you have a marketing budget? Every year the ABA’s Legal Technology Survey reveals how few firms – especially small firms and solo lawyers – don’t have a marketing budget. In recent years, over 70% of solo and small firm lawyers surveyed said they didn’t have a marketing budget! What happens without a marketing budget? …
Do you really have time for a LinkedIn Company Page? In a previous video, I gave three reasons to have a LinkedIn Company Page, even if you are a solo lawyer or entrepreneur. I know many of you solos are still hesitating because you’re concerned that having a Company Page is a lot of extra …
Have you heard about the new LinkedIn premium company pages? LinkedIn has recently rolled out a new premium subscription for company pages with new features that are not available to free users. LinkedIn Premium Company Page Features New features on premium company pages include: Right now, it costs about $100/month (U.S.) with a discount if …
Why create a LinkedIn company page if you’re a solo lawyer or entrepreneur? As I’ve said in previous videos, LinkedIn Company pages typically don’t get as much attention as individual LinkedIn Profiles. Part of the reason is that not as many people are willing to follow Company Pages as they are individuals that they know, …
How secure is your LinkedIn account? October is cybersecurity month, so it’s a good time to think about the security of your digital accounts, including LinkedIn. One of the best ways to keep your LinkedIn account secure is by using two-factor authentication, or what LinkedIn calls Two-Step Verification. Adding Two-Factor Authentication to Your Account Two-factor …
Are you disappointed in the reach your LinkedIn Company Page posts receive? Over the past year, many people have seen a significant drop in the reach of their LinkedIn posts, both from their individual accounts and from their LinkedIn Company Pages. While you can’t do anything about LinkedIn’s algorithm, there are some things you can …
Have you forgotten about your LinkedIn Company Page? What is a LinkedIn Company Page? LinkedIn Company pages are pages for businesses or brands, as opposed to individuals. A lot of businesses, including law firms, have created company pages for their businesses on LinkedIn. But many of them have been neglected. One reason is because a …
Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI? Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users. You are opted in by default If …
Do you have a new service, promotion, or discount you want to get the word out about? One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational. Advantages to Posting …
Did you know that there are some things that you are prohibited from including in a Google business profile post? Two Things Not to Put in a Post on Google Business First, you can’t include a phone number in the body of your post. That might seem counterintuitive, but Google won’t allow your post if …
In my last video, I talked about the importance of keeping your Google Business Profile up to date, including making sure that you are posting regularly. But what should you post on your Google Business Profile? Google Business Profile Post Ideas Here are some ideas: Remember that your posts will appear on Search and Maps …
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