Do you really have time for a LinkedIn Company Page? In a previous video, I gave three reasons to have a LinkedIn Company Page, even if you are a solo lawyer or entrepreneur. I know many of you solos are still hesitating because you’re concerned that having a Company Page is a lot of extra …
How secure is your LinkedIn account? October is cybersecurity month, so it’s a good time to think about the security of your digital accounts, including LinkedIn. One of the best ways to keep your LinkedIn account secure is by using two-factor authentication, or what LinkedIn calls Two-Step Verification. Adding Two-Factor Authentication to Your Account Two-factor …
Are you disappointed in the reach your LinkedIn Company Page posts receive? Over the past year, many people have seen a significant drop in the reach of their LinkedIn posts, both from their individual accounts and from their LinkedIn Company Pages. While you can’t do anything about LinkedIn’s algorithm, there are some things you can …
Have you forgotten about your LinkedIn Company Page? What is a LinkedIn Company Page? LinkedIn Company pages are pages for businesses or brands, as opposed to individuals. A lot of businesses, including law firms, have created company pages for their businesses on LinkedIn. But many of them have been neglected. One reason is because a …
Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI? Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users. You are opted in by default If …
Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …
Are you struggling to get your employees to re-share the content your firm or organization posts on its LinkedIn Page? If so, this short video may help. If you’re a Page Administrator and your employees have listed your firm in the Experience section on their LinkedIn profile, you can notify them when you’ve posted something …
Have you ever come across a post on LinkedIn that you wanted to save to refer to later? Sometimes when I’m scrolling through my LinkedIn Feed, I come across a post that I want to save for later. It might be a post that I want to comment on, or that sparks an idea for …
In this series of videos, we’ve been talking about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, following thought leaders in your industry, and telling LinkedIn what kind of content isn’t relevant to you. …
Still not sure whether LinkedIn is a valuable use of your time because your LinkedIn Feed doesn’t serve you? In my last video, I talked about a few ways you can take control of your LinkedIn feed to make it more relevant to you. We talked about making sure you have a robust connections list, …
Is your LinkedIn Feed a valuable source of information for you? In this series of videos, I’ve been talking about how to get the most out of LinkedIn. We’ve covered everything from how to maximize your profile for more visibility and how to get more engagement out of your LinkedIn activity. But the first thing …
In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …
Have you participated in a poll on LinkedIn, or seen any of your LinkedIn connections post a poll? Ever wonder whether it makes sense for you to post your own LinkedIn poll? In my last video, I talked about two ways to build engagement on LinkedIn: A third way to build engagement on LinkedIn is …
Are you trying to build engagement on LinkedIn? Here are two ways to consider. 1. Re-post Other People’s Content In my last couple of videos, I talked about commenting on other people’s LinkedIn posts – and the first way to build engagement I’d like to talk about today is very similar to that – it’s …
What kinds of comments drive engagement on LinkedIn? In my last video, I talked about commenting on other people’s posts on LinkedIn as a way to drive engagement. Let’s look at some examples of how that might work. Commenting Increases Your Reach One of my connections recently posted about his 14-year-old son starting to sell …
Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …
In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …
In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …
Do you comment on your own LinkedIn posts? When you post on LinkedIn, do you put the post up and then go away, and only return to that post if someone else comments on it? (I admit, this was me until I learned recently what I am about to share with you). If you do, …
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