Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review …
I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
Is your LinkedIn network working for you? In 2016, Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I wrote a two-part post on LinkedIn about how lawyers can reinvigorate their LinkedIn networks. That post was subsequently combined into one post on Law Technology Today. As we say in the article, it’s usually …
I’ll be presenting a webinar with Dennis Kennedy, my co-author on the LinkedIn in One Hour for Lawyers books on July 11, 2017 from noon- 1 p.m. Eastern. The webinar is sponsored by Bloomberg BNA and the ABA Law Practice Division. This program will help lawyers make the most of their online professional networking through …
Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I will be presenting a webinar with the ABA Law Practice Division on June 14, 2017 from 1-2:30 p.m. Eastern discussing the big changes LinkedIn has made with its new user interface this year, and what it means for lawyers using LinkedIn. This …
This program covering the basics of LinkedIn for lawyers, is now available as a video download from the ABA Center for Professional Development.
Want to know how to deal with negative reviews, or how to maximize the power of positive ones? Come join us for this ABA TECHSHOW session.
Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn’s Next Level – Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
This program features an informal discussion about LinkedIn, including: What LinkedIn is and why lawyers should learn about it How lawyers can maximize the visibility of their Profile on LinkedIn Making effective connections on LinkedIn Beyond profiles and invitations – how lawyers can maximize their use of LinkedIn Ethical issues with LinkedIn use
This program covered many aspects of online legal marketing and offers 4 NY ethics credits. The live program is over, but the NYSTLA is still offering the program at the listed website for purchase as a DVD or CD.
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
The ABA Women Rainmakers Mid-Career Workshop is November 7-8, 2014 at the US Grant in San Diego, California. I’ll be presenting on Lawyering in the Digital Age, Saturday, November 8 at 9:45 a.m., but there are many other great programs that comprise the workshop, including sessions on: Gender bias in the workplace Networking Marketing and Leadership …
I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …
In this webinar, hosted by MyCase, I’ll show you how to use LinkedIn effectively for your practice. We’ll cover: Ensuring that your Profile “speaks to” your intended audience Using LinkedIn Updates wisely Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them Making your connections work for you Finding …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
This 90 minute webinar will be brought to you by the ABA Center for Professional Development. Almost every successful attorney networks. And there is simply no bigger platform than the Internet’s largest business-oriented social networking site–LinkedIn. With more than 240 million users (nearly 80% of whom are 35 years or older), LinkedIn has become the …
This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and …
As always, TECHSHOW 2014 will be held in Chicago on March 27-29, 2014. I’ll be speaking in the “Social Media” track on March 27 on “Making Your Content Work for You on Social Media” and in the “How to” track on Friday, March 28 on How Lawyers can use LinkedIn.
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
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