What kinds of comments drive engagement on LinkedIn? In my last video, I talked about commenting on other people’s posts on LinkedIn as a way to drive engagement. Let’s look at some examples of how that might work. Commenting Increases Your Reach One of my connections recently posted about his 14-year-old son starting to sell …
In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …
In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …
Are you giving clients away to your competitors? I recently had a conversation with a client of mine who was telling me that her business has slowed down considerably as a result of the pandemic. She told me that she just wasn’t bringing in as many new matters and wasn’t doing as much business as …
Are you making the most of your LinkedIn connections? My co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, Dennis Kennedy, recently ran a poll on social media asking what one aspect of LinkedIn lawyers wanted to improve the most this year, and the winner was Connections. A …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
I’ve worked with hundreds of lawyers and reviewed who knows how many lawyers’ LinkedIn Profiles, and I can tell you that most of them are missing these 5 elements: Is your LinkedIn Profile up to the challenge? Here are the 5 elements: 1. A header image – otherwise known as a cover photo. The header …
With the holidays approaching, it’s time to think about holiday gifts, and I’ve got a great gift suggestion for you – which also happens to be one of my major accomplishments this year, and that is the release of my new book, with my co-author, Dennis Kennedy – Make LinkedIn Work for You: A Practical …
This is the third installment in my video series answering the question, “How Much Time Do I Need to Spend on LinkedIn?” In the first two installments, I talked about spending 15-30 minutes a day, or a couple of hours a week on LinkedIn, and how to spend that time first on getting your Profile …
Continuing with my video series answering the question, “How much time do I need to spend on LinkedIn,” in this video, I talk about what you should do with your Connections. The short answer is that lawyers who spend only 15-30 minutes a day or a couple of hours a week can get results on …
A lawyer recently asked me, “How much time do I need to spend on LinkedIn to be effective?” I get this question a lot from lawyers. I get it – lawyers are busy people, and you want to get the best results you can from your marketing efforts. Of course, the more time you spend …
In my last video, I talked about how LinkedIn can help you to easily follow up, stay in touch, and interact with your real-life contacts and clients if you’re connected with them on LinkedIn. But LinkedIn is also a great way to expand your network beyond people you already know in real life. Today we’re …
Hi, I’m Allison Shields, President of Legal Ease Consulting, where I help lawyers with practice management, marketing and business development, including LinkedIn. Even with all of the technology available today, most lawyers tell me that they get most of their clients through word of mouth referrals. Their best business development efforts are aimed at networking, …
Hi, I’m Allison Shields, President of Legal Ease Consulting, where I help lawyers get the most out of LinkedIn. And today, my question for you is, “What are you doing with your LinkedIn connections?” So many times I talk to lawyers and they tell me they’re sending and accepting invitations to connect on LinkedIn, but …
In my last video, I talked about what to post on LinkedIn if you are a content creator – if you have a blog, write articles, do presentations, etc. But what if you aren’t a content creator? Never fear – there are still plenty of ways for you to post on LinkedIn. The truth is, …
In my last video, we addressed some fears about posting on LinkedIn and ended with the idea that if you approach posting on LinkedIn as a way to help your audience, rather than a way simply to promote yourself it might be more comfortable for you. But what, exactly, do you post? Well, keep your …
In my last video about LinkedIn, I talked about the fact that starting a Profile and just collecting Connections isn’t really enough if you want to get something out of LinkedIn. You have to actually engage with other people to see results. Hi, my name is Allison Shields, and I am the President of Legal …
LinkedIn is a professional networking platform. That means that the same rules of engagement for in-person networking also apply to LinkedIn. This short video gives you some times about how to network effectively on LinkedIn.
Hi, it’s Allison shields Johs from Legal Ease Consulting and today what I’d like to talk about is your Headline on LinkedIn. I find a lot of lawyers make mistakes when they put together their LinkedIn Profile, particularly with respect to the headline. The headline is the line that appears directly below your name on …
I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
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