Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
Did you know that 75% of people judge a business by their website? While lawyers may think this isn’t true for them, the fact is that, especially now, when many of our encounters are purely virtual, more and more potential clients will be judging you by your website. A weak website can cost you up …
Are you tired of people mispronouncing your name? Or are you one of those people who’s horrible about figuring out how to pronounce a name just by looking at it? If so, LinkedIn can help. Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and …
Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice. MarketingThe first one is marketing. And it’s probably the most obvious. People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
Keynote presentation for the Monroe County Bar Association Solo and Small Firm Conference. Trying to balance the demands of practicing law and serving your clients with marketing and business development can be a real challenge. In this program, you’ll get tips on how to improve your productivity and manage tasks and activities more effectively, along …
Do you want to increase visibility and engagement with your LinkedIn posts? Hi, it’s Allison Shields from Legal Ease Consulting where I help lawyers build the practices they want and attract their ideal clients using tools like LinkedIn. In my last couple of videos, I talked about using hashtags and mentioning connections as two ways …
In this video in my LinkedIn series, I talk about mentioning or tagging connections as a way to boost visibility and get some additional engagement from your posts. Hi, I’m Allison Shields from Legal Ease Consulting, Inc., and in today I want to talk about another way to increase engagement with your posts on LinkedIn. …
On November 19, 2019, at 2 p.m. Eastern, I’ll be doing a webinar with Zola Suites/Zola Media, Get Active and Get Real Results from LinkedIn. LinkedIn is a rapidly-growing professional network, and one in which most lawyers have a presence. But although many lawyers have established a LinkedIn Profile, few use the platform actively or …
The New York State Bar Association will be holding its annual Solo Practitioner’s Conference again this year, on October 28, 2019. The conference will feature a full day of programming specifically geared toward solo practitioners, and covering topics including networking, reputation management, client appreciation, and using LinkedIn effectively and ethically (my topic). For more information …
Hi, it’s Allison shields Johs from Legal Ease Consulting and today what I’d like to talk about is your Headline on LinkedIn. I find a lot of lawyers make mistakes when they put together their LinkedIn Profile, particularly with respect to the headline. The headline is the line that appears directly below your name on …
Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review …
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