Join me and Carol Schiro Greenwald, Ph.D for this webinar focusing on ways to capture more revenue by eliminating clients’ excuses for non-payment, late payment, reduced payment, or complaints about fees. Clients expect invoices to arrive in a timely manner and to contain sufficient information to describe the services provided, written in a way they …
I love a good story, don’t you? In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …
Do you know where your best clients are coming from? Do you keep track, or are you just relying on your memory? Do you know how many of your inquiries or initial consultations became paying clients last year? If you’re like many of the solo and small firm lawyers I talk to, your answer to …
Are you struggling to find topic ideas for your firm’s website, blog, newsletter, social media accounts, or presentations? Today’s tip is an easy way to develop topics for all of these and more. One of the easiest ways to develop topic ideas for all of your law firm’s content needs is by using FAQs, or …
You may have heard that the best way to counteract negative reviews online is by outnumbering the bad reviews with good reviews – as a matter of fact, I mentioned that in my last video. But did you know that there is a right way and a wrong way to do that? One big no-no …
What should you do if you receive a bad online review from a client? In my last video, I discussed three mistakes lawyers make when responding to bad online reviews. But what should you do if you receive a bad review? First – feel free to vent. Talk to your spouse, your colleague, or type …
What do you do when you get a negative review online? Discovering that someone has left a bad review of you or your law firm online can be a lawyer’s worst nightmare. But you can make that nightmare even worse by the way you respond. So here are three mistakes lawyers should avoid when responding …
Do you avoid marketing because you think it’s a little sleazy, or because you don’t want it to seem like you’re begging for business? If this is how you feel about marketing, you’re not alone. I’ve heard this sentiment about marketing throughout my career, both as a practicing lawyer and as a consultant for lawyers …
Are you disappointed with the results you’re seeing from LinkedIn or other online networking? Maybe it’s time to modify your approach. If you went to a live networking event and all you did was talk about yourself, you probably wouldn’t get the best results. But that’s exactly the mistake I see a lot of people …
Do you have a LinkedIn Page for your business or law firm but don’t have many followers? One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. …
Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
Did you know that 75% of people judge a business by their website? While lawyers may think this isn’t true for them, the fact is that, especially now, when many of our encounters are purely virtual, more and more potential clients will be judging you by your website. A weak website can cost you up …
Are you tired of people mispronouncing your name? Or are you one of those people who’s horrible about figuring out how to pronounce a name just by looking at it? If so, LinkedIn can help. Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and …
Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice. MarketingThe first one is marketing. And it’s probably the most obvious. People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
Keynote presentation for the Monroe County Bar Association Solo and Small Firm Conference. Trying to balance the demands of practicing law and serving your clients with marketing and business development can be a real challenge. In this program, you’ll get tips on how to improve your productivity and manage tasks and activities more effectively, along …
Do you want to increase visibility and engagement with your LinkedIn posts? Hi, it’s Allison Shields from Legal Ease Consulting where I help lawyers build the practices they want and attract their ideal clients using tools like LinkedIn. In my last couple of videos, I talked about using hashtags and mentioning connections as two ways …
In this video in my LinkedIn series, I talk about mentioning or tagging connections as a way to boost visibility and get some additional engagement from your posts. Hi, I’m Allison Shields from Legal Ease Consulting, Inc., and in today I want to talk about another way to increase engagement with your posts on LinkedIn. …
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