I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
10 Questions to Ensure that Your Website Attracts Clients Are your clients described on your site? Can your clients ‘see’ themselves anywhere on your site? Is there sufficient detail so that clients will read it and say, ‘that’s me’? Does your site include testimonials from representative clients, or case studies of typical matters you handle …
Is your LinkedIn network working for you? In 2016, Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I wrote a two-part post on LinkedIn about how lawyers can reinvigorate their LinkedIn networks. That post was subsequently combined into one post on Law Technology Today. As we say in the article, it’s usually …
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
Every day it seems there’s a new tool or a new piece of technology that’s being touted as the ‘next great thing.’ Is Slideshare really worth a look for lawyers? A couple of months ago, I did a post on content marketing on the Legal Ease blog which made the point that there is an …
By now you have probably heard that Google is de-activating its RSS feed reader, Google Reader, effective July 1, 2013. For those of us that rely on RSS to keep up with current news, to follow blogs or websites, this is a huge problem, whether you use Google Reader as your RSS reader or not. …
Here’s an infographic that gives an overview of the Lessons contained in Facebook in One Hour for Lawyers:
Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …
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