With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
Every day it seems there’s a new tool or a new piece of technology that’s being touted as the ‘next great thing.’ Is Slideshare really worth a look for lawyers? A couple of months ago, I did a post on content marketing on the Legal Ease blog which made the point that there is an …
By now you have probably heard that Google is de-activating its RSS feed reader, Google Reader, effective July 1, 2013. For those of us that rely on RSS to keep up with current news, to follow blogs or websites, this is a huge problem, whether you use Google Reader as your RSS reader or not. …
Here’s an infographic that gives an overview of the Lessons contained in Facebook in One Hour for Lawyers:
Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …
This is Part II of my article, “Are You Getting the Most out of Your Network.” You can read Part I here. The Harvard Business Review article that inspired the article recommends ‘mapping’ your network – listing your contacts in the first column, who introduced you to that contact in the second column, and the …
I just read a great article in the December 2005 Harvard Business Review, entitled, “How to Build Your Network,” by Brian Uzzi and Shannon Dunlap. The article also references The Tipping Point, by Malcolm Gladwell. Both are interesting reads about how networks work,and how to make them work effectively for you. When I was still with my …
Ever been to a law firm event and seen lawyers from the same firm stuck together all night like conjoined twins, not interacting with anyone else? Unfortunately, the tendency for colleagues to stick together at events such as this and not talk to anyone else is very common – even among firm veterans. And it’s a …
Ever gotten so frustrated by not being able to find what you needed in a store that you just walked out? Don’t let that happen to your web visitors! I was struck by an article in MarketingProfs by Leigh Duncan about her bad experience at an Apple store. Although generally a fan of Apple products, Ms. …
“To forget one’s purpose is the commonest form of stupidity.” -Friedrich Nietzsche I like to start off my relationship with any client by discussing their purpose – not just the purpose for the individual project or problem we’ll be working on together, but the client’s overall purpose for their firm. It’s an integral part of every …
Your firm just finished its next generation website. It’s got new colors and sophisticated looking graphics. You’ve finally posted bios of all of the lawyers in the firm, complete with photos and contact information. You’ve outlined your practice areas. Your site promises clients a broad range of experience, quality service, and superior results. So what’s the problem? The problem is …
I’ve talked before about making sure your website (and every element on your site) has a specific purpose, making sure that your site is focused on your clients and their problems, and showing your customers where to go on your site. Another concept which is related to all of the above is the concept of …
Education is key to attracting prospects and keeping current clients. Is your website a tool for educating your clients? Does it contain articles written by you or others in your firm? Does it explain relevant areas of the law? Your website is a place that prospects and clients often get a first or second ‘look’ at you – …
Most good trial lawyers know that telling a story is the best way to get their point across to a jury. But many lawyers forget that storytelling is an essential part of their everyday practice. Even attorneys that will never see the inside of a courtroom can benefit from being good storytellers. The February issue of Entrepreneur …
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