A lawyer recently asked me, “How much time do I need to spend on LinkedIn to be effective?” I get this question a lot from lawyers. I get it – lawyers are busy people, and you want to get the best results you can from your marketing efforts. Of course, the more time you spend …
Hi, I’m Allison Shields, President of Legal Ease Consulting, and co-author of the upcoming book, Make LinkedIn Work for You, a Practical Handbook for Lawyers and other Legal Professionals. A recent survey of in-house counsel revealed that although in-house lawyers are using LinkedIn, and consuming content from outside counsel, they feel that lawyers don’t do …
In my last video, I talked about how LinkedIn can help you to easily follow up, stay in touch, and interact with your real-life contacts and clients if you’re connected with them on LinkedIn. But LinkedIn is also a great way to expand your network beyond people you already know in real life. Today we’re …
Hi, I’m Allison Shields, President of Legal Ease Consulting, where I help lawyers with practice management, marketing and business development, including LinkedIn. Even with all of the technology available today, most lawyers tell me that they get most of their clients through word of mouth referrals. Their best business development efforts are aimed at networking, …
Hi, I’m Allison Shields, President of Legal Ease Consulting, where I help lawyers get the most out of LinkedIn. And today, my question for you is, “What are you doing with your LinkedIn connections?” So many times I talk to lawyers and they tell me they’re sending and accepting invitations to connect on LinkedIn, but …
Do you want to increase visibility and engagement with your LinkedIn posts? Hi, it’s Allison Shields from Legal Ease Consulting where I help lawyers build the practices they want and attract their ideal clients using tools like LinkedIn. In my last couple of videos, I talked about using hashtags and mentioning connections as two ways …
In this video in my LinkedIn series, I talk about mentioning or tagging connections as a way to boost visibility and get some additional engagement from your posts. Hi, I’m Allison Shields from Legal Ease Consulting, Inc., and in today I want to talk about another way to increase engagement with your posts on LinkedIn. …
One way to get more visibility and engagement from your LinkedIn post is by using hashtags (#). Do you want to get more visibility and more engagement from your LinkedIn posts? Hi, I’m Allison Shields from Legal Ease Consulting, Inc., where I help lawyers build the kinds of practices they want and attract their ideal …
In my last video, I talked about what to post on LinkedIn if you are a content creator – if you have a blog, write articles, do presentations, etc. But what if you aren’t a content creator? Never fear – there are still plenty of ways for you to post on LinkedIn. The truth is, …
In my last video, we addressed some fears about posting on LinkedIn and ended with the idea that if you approach posting on LinkedIn as a way to help your audience, rather than a way simply to promote yourself it might be more comfortable for you. But what, exactly, do you post? Well, keep your …
LinkedIn is a professional networking platform. That means that the same rules of engagement for in-person networking also apply to LinkedIn. This short video gives you some times about how to network effectively on LinkedIn.
I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
10 Questions to Ensure that Your Website Attracts Clients Are your clients described on your site? Can your clients ‘see’ themselves anywhere on your site? Is there sufficient detail so that clients will read it and say, ‘that’s me’? Does your site include testimonials from representative clients, or case studies of typical matters you handle …
Is your LinkedIn network working for you? In 2016, Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I wrote a two-part post on LinkedIn about how lawyers can reinvigorate their LinkedIn networks. That post was subsequently combined into one post on Law Technology Today. As we say in the article, it’s usually …
Copyright © 2024 Legal Ease Consulting