In my last video, I talked about creating an image library to streamline your marketing. An image library is a great way to easily store, manage, and locate images so you can save time on your marketing. Here’s an example of how it works. See the Five Steps in Action First, you’ll identify the topics …
Do you spend a lot of time finding the right images to use for your blog or social media posts? For me, one of the most time-consuming things about marketing is finding images. Even when I know they’re on my computer, I can’t seem to find the right images when I need them. And that …
Do you often forget to add images, links, or a call to action to your blog or social media posts? A posting checklist can help. What to Include in Your Posting Checklist Your checklist can ensure that your post includes things like: Once you’ve created your post, simply run through the checklist to ensure you …
Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …
What do I mean when I say be yourself, be genuine, and add value on social media? In my last video I talked about the contrast between being yourself on social media and using AI to post and comment for you. AI Can’t Be You If you are a service provider, like a lawyer, accountant, …
Does your email inbox contain thousands of messages? Do you waste a lot of time searching your email inbox for that important email message or attachment? January is National Clean Up Your Computer Month, so it’s a perfect time for you to address these issues. Three Ways to Clean Up Your Inbox The first step …
Do you struggle with managing, tracking, and consistently creating and publishing content for your firm or organization? If so, an editorial calendar can help. Editorial calendars are useful visual tools for: When you use an editorial calendar, rather than creating content haphazardly or wasting time trying to come up with an idea at the last …
Are you finding it hard to plan for next year because you’re busy finishing up end-of-year tasks, preparing for the holidays and celebrating with family and friends? Here are three things even busy people can do now for a productive new year: To learn more, check out the links below, and enjoy the holidays! More …
In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls. But once you start getting that engagement, how do …
Can you get value from LinkedIn without having to post your own content? When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often …
In my last couple of videos, I’ve been talking about engagement on LinkedIn. But how do you build that engagement? Create Conversation The best way to build engagement on LinkedIn is by making LinkedIn a conversation; by interacting with other people, and encouraging them to interact with you so that you get to know one …
In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …
Does your LinkedIn Profile include keywords to help your target audience find you? When I am doing a webinar, LinkedIn training, or working with clients on their LinkedIn profiles, one of the pieces of advice I always give is to make sure that your LinkedIn profile includes keywords that your target audience will use to …
Did you know that email is one of the biggest time wasters? If you’re like me and you get hundreds of emails every day, this is probably no surprise to you. If you want to be more productive with your email, you need to send better email messages, whether you’re originating the email or you’re …
What’s your New Year’s resolution? It’s that time of year again, when everyone wants to know what your New Year’s resolution is. I’m not a big fan of New Year’s resolutions. There’s too much pressure around them. People think they need to set a big, lofty goal for the new year, but statistics show that …
In my last few articles/videos I’ve been talking about managing your to-dos or task list. We’ve talked about getting everything out of your head and then categorizing all of the tasks on your list and determining how those tasks get triggered, or how those tasks come about. Now let’s talk about how to use that …
To focus on your most important work, it is crucial to be able to minimize distractions and interruptions. In my last video, I talked about how trying to remember all of the things you have to do distracts you from what you should be focusing on at the time. Expending all of that mental energy …
Who interrupts you at work? In my last couple of videos, I talked about how lawyers can prevent interruptions from clients by setting a communications policy and not taking unplanned telephone calls. But what happens when the interruption comes not from clients, but from inside your own organization? Do any of these interruptions sound familiar? …
Do you like surprises? Everyone likes surprises – unless the surprise is a bill you weren’t expecting. The one thing clients hate more than anything is a surprise bill. If a client is surprised by a bill, it usually means you didn’t do a good job of communicating with your client about your fees, either …
Do you know where your best clients are coming from? Do you keep track, or are you just relying on your memory? Do you know how many of your inquiries or initial consultations became paying clients last year? If you’re like many of the solo and small firm lawyers I talk to, your answer to …
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