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Google Plus for Lawyers

I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …

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Using Evernote to Boost Productivity and Stay Organized

Evernote is online archiving and note-taking software (Evernote Web) that also has an app (iPhone, iPad, Android, iPod touch) and a desktop component for Windows or Mac. Essentially, Evernote helps you keep your notes, links and information in one place, accessible from anywhere. But it’s different than programs like Dropbox which allow you to simply …

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Using Visuals in Lawyer Marketing: Lawyer Meltdown Newsletter October 2012

Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …

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Are You Getting The Most Out Of Your Network? (Part I)

I just read a great article in the December 2005 Harvard Business Review, entitled, “How to Build Your Network,” by Brian Uzzi and Shannon Dunlap. The article also references The Tipping Point, by Malcolm Gladwell. Both are interesting reads about how networks work,and how to make them work effectively for you. When I was still with my …

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Don’t Be a Wallflower: Networking Alone

Ever been to a law firm event and seen lawyers from the same firm stuck together all night like conjoined twins, not interacting with anyone else? Unfortunately, the tendency for colleagues to stick together at events such as this and not talk to anyone else is very common – even among firm veterans. And it’s a …

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Have You Forgotten the Most Important Aspect of Your Website?

“To forget one’s purpose is the commonest form of stupidity.” -Friedrich Nietzsche I like to start off my relationship with any client by discussing their purpose – not just the purpose for the individual project or problem we’ll be working on together, but the client’s overall purpose for their firm. It’s an integral part of every …

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Does Your Website Forget About Your Clients?

Your firm just finished its next generation website. It’s got new colors and sophisticated looking graphics. You’ve finally posted bios of all of the lawyers in the firm, complete with photos and contact information. You’ve outlined your practice areas. Your site promises clients a broad range of experience, quality service, and superior results. So what’s the problem? The problem is …

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