Maintaining your professional network is even more crucial now than it ever has been, and LinkedIn is an often overlooked resource for doing so. Although a large majority of lawyers have a LinkedIn presence, few lawyers use it strategically or obtain the maximum benefits from using it. Allison C. Johs, co-author of Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, will present this LinkedIn session to give you practical tips, answer frequently-asked questions, and point out ethics pitfalls along the way. She’ll walk you through the three basic building blocks of LinkedIn – Profiles, Connections, and Participation and critique some NAWL members’ profiles for real-world examples of how to improve. This session will cover: using LinkedIn to increase your online visibility and encourage referrals;  tips for corporate hiring and recruitment; LinkedIn as a business development and marketing tool for law firms; ethics traps for the unwary LinkedIn user