LinkedIn’s latest algorithm change, called 360Brew, may have a big impact on your reach and your effectiveness on LinkedIn.
A Brief Overview
While having a complete Profile has always been a factor in your visibility, with this new update, what your Profile says (i.e., the content in your Profile) can have an even bigger effect on your posts’ visibility.
First and foremost, your headline and your descriptions, especially in your About and Experience sections, need to align with the topics you post most about. The same goes for your Headline and your Skills on your Profile. If LinkedIn thinks your posts don’t align with your Profile, it won’t show those posts in your audience’s feed.
When it comes to your posts themselves, choose only a few content “buckets” or topics to talk about, and post on those topics consistently. Do a deep dive into those topics; don’t be too broad or general.
If you think about it, this makes perfect sense, because LinkedIn is trying to show the most authoritative information. If someone’s profile doesn’t show they have expertise on a topic, LinkedIn will be less likely to think that post is authoritative on that topic.
If you want more information about this update or about LinkedIn in general, keep reading or take a look at the links and information at the end of the post.
How important is the About section on your LinkedIn profile?
With LinkedIn’s most recent algorithm change, the About section is a crucial element of your LinkedIn profile that you can no longer afford to ignore.
This latest algorithm change requires that your About section align with your expertise and the content you post on LinkedIn. In fact, this section is the primary source the algorithm uses to determine your expertise and who to distribute your content to. It needs to be consistent with your Headline and your content.
If your About section doesn’t clearly identify your niche and who your LinkedIn content is for, you may become all but invisible on the platform.
Before you put up your next LinkedIn post, head on over to your Profile and review your About section. Make sure it clearly identifies the audience you want to reach on LinkedIn and the problems you solve for them, and that it is consistent with the content you post on LinkedIn.
And don’t forget that when a user visits your LinkedIn profile, they only see the first few lines of your About section before the “see more” link, so make sure that the most important information appears at the top of the section in those first few lines. Not only will all users get the most important information up front, but it will help entice them to click to read the rest of your About section.
What Kinds of Posts Get the Best Results on LinkedIn in 2026?
Now that you know what the algorithm changes mean for your LinkedIn Profile, what about your posts on LinkedIn?
First, the content of your posts matters, not just the format. As I mentioned above, your posts need to align with what your Profile says about you and about who you are trying to reach on LinkedIn. Your content needs to demonstrate your expertise and your authority, and it needs to be of interest to your audience.
One of the most important factors LinkedIn looks at now to determine how widely to distribute your posts is something called “dwell time.” Essentially, dwell time is how long a LinkedIn user looks at your post. It may be even more important than likes or comments on the post.
To LinkedIn, dwell time is an indicator of relevance and authority.
It appears that pure text posts are performing better now than posts with images. That may be because reading text takes longer than looking at an image.
If you do use an image, one study recommends that you use a personal image of you or of other real people, rather than a stock or AI created image.
PDF carousel posts, posts that consist of multiple pages that users scroll through, are also performing well right now. Again, this may be because scrolling through those pages helps keep users on the post longer.
How will you create content for LinkedIn that makes users stop scrolling? Let me know in the comments.
How to Get LinkedIn Users to Save Your Posts
How often do LinkedIn users save your posts?
In addition to alignment between your Profile and the content you post, and “dwell time,” another major factor LinkedIn’s new algorithm uses to determine relevance and authority (and therefore distribution of your content) is how many people actually save your LinkedIn posts.
Post saves are a good indicator for the algorithm that your post is authoritative and of interest to your audience. Someone thought enough of this post to want to refer back to it later.
(Not sure how to save LinkedIn posts or where to find your saved LinkedIn posts? Check out this post/video)
The kinds of posts that get saved the most often include things like templates, checklists, and step-by-step guides.
Are you producing this kind of content for your LinkedIn audience? How is it performing for you? I’d love to hear from you!
The bottom line: It’s all about quality, not quantity. One post with authentic, educational, practical, structured content that expresses a clear point of view and demonstrates expertise will outperform 10 generic or low-quality posts that don’t add anything to the conversation.
It’s all about creating the right content for your audience.
Check out my LinkedIn Tips YouTube playlist here.
You can find more LinkedIn tips on Lawyer Meltdown.
Working on your LinkedIn Headline? Use my LinkedIn Headline worksheet:
