My Ideal Client Profile workbook will take you step by step through the process of identifying your ideal clients and referral sources, creating profiles of your ideal clients, using the Ideal Client Profile as the basis for your marketing, and more.
To market successfully, you’ve got to speak the language of your target audience. To do that, you first need to identify who you’re targeting. Many lawyers make the mistake of trying to target too broad an audience. The result is a watered-down message that doesn’t really speak to anyone.
The solution to this problem is to get extremely clear about who your target audience is.
Once you have a clear picture of your ideal client in mind, it’s easier to concentrate on what is important to them, how to attract them, and how to serve them well. You can be more focused in the way you communicate about the services that you provide, in choosing what marketing activities to participate in, and which marketing strategies to use, and how to structure everything in your practice – from your fees to how you close files for maximum impact.
If you only do one thing for your law practice this year, complete this workbook.