How useful is your LinkedIn Feed?

Are you noticing an increase in poor-quality, off-topic posts, or just plain junk in your LinkedIn feed?

With more people flocking to LinkedIn (and more of those people posting AI-generated content), there is a lot more noise on LinkedIn. While LinkedIn is taking steps to weed out that content and to serve up more relevant content to its users, it can often only tell what is relevant based on the activity of its users.

If your feed isn’t what you want it to be, instead of abandoning LinkedIn, you need to take some steps to improve your own feed.

One of the most important steps you can take to improve your feed is to train the algorithm to show you the content that is most useful to you.

That requires you to STOP SCROLLING MINDLESSLY.

LinkedIn takes its cues from what you do. Scrolling tells LinkedIn nothing.

If you see a post you DON’T want in your feed, use the three dots at the top right of the post to give LinkedIn some feedback.

1. Click Not interested  to tell LinkedIn you don’t want to see similar content
   
2. Click Unfollow if the poster’s content consistently doesn’t match your preferences (if you’re a first-level connection, unfollowing won’t disconnect you, you just wont see their posts in your feed)
   
3. Click Report post if the post is pure spam or it doesn’t follow LinkedIn’s guidelines.

Keep reading to see what to do to see more of the content you DO want in your LinkedIn feed.

If You Want People to Pay Attention to You on LinkedIn, Pay Attention Them First

How do you fill your LinkedIn feed with more content that is relevant to you?

In my last video I talked about how to train LinkedIn to weed out content from your feed that isn’t relevant to you. Today, I want to talk about how you signal to LinkedIn’s algorithm that you want to see MORE of the content that is important to you. But the theme is the same: you need to stop scrolling and ENGAGE.

If the post is interesting to you and you want to see more similar posts, there are a few things you can do:

1. Spend time on the post – read the entire post, watch the video, scroll through the carousel. The algorithm pays attention to how much time users spend on each post; the more time you spend, the more you’re telling LinkedIn how relevant that post is to you.
   
2. React to the post (Like, celebrate, etc.)
   
3. Leave a substantive comment, whether that’s asking a question, adding your own insights, or telling the poster what you found interesting or insightful about the post.
   
4. Ring the bell. Click on the name of the poster to head over to their profile and click on the bell icon at the top of their profile (this doesn’t guarantee that you’ll see all of their content, but it does indicate your interest, and you will get notifications about at least some of their posts).
   
5. Save the post. Click on the three dots at the top right of the post and SAVE the post if it is particularly valuable or interesting to you, especially if you’d like to refer back to it later.

Let me know if you found this helpful, and if you want help with your LinkedIn presence, learn how I can help here.

More articles and videos about LinkedIn:

• Improving Your LinkedIn News Feed
• Improving Your Visibility on LinkedIn
• No Time for a LinkedIn Company Page?
• Securing Your LinkedIn Account
• Increase the Reach of LinkedIn Company Page Posts
• Have You Forgotten About Your LinkedIn Company Page?
• Is LinkedIn Using Your Data to Train Its AI?
• Where to Find Images for Your Marketing
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?