Do you want to increase visibility and engagement with your LinkedIn posts?
Hi, it’s Allison Shields from Legal Ease Consulting where I help lawyers build the practices they want and attract their ideal clients using tools like LinkedIn. In my last couple of videos, I talked about using hashtags and mentioning connections as two ways you can increase visibility and engagement for your LinkedIn posts.
Today, let’s talk about how you can use the format of your posts to encourage engagement.
Text: Believe it or not, experts say that solely text-based posts still get more engagement on LinkedIn than posts that are not text-based. In other words, you can get engagement even without any fancy equipment or searching high and low for an appropriate image. To make your text posts even more engaging, you might consider asking your audience a question in your post, and encouraging your audience to respond by commenting.
Video: The number two type of post on LinkedIn right now is video – video is hot everywhere. Of course, if you’re a Videosocials member, creating video and posting it on LinkedIn is easy. But what if you’re camera shy? (you can still use videosocials’ feature and just pull the audio) You can create a simple video using readily available tools like PowerPoint and then add a voiceover timed to the slides to create a quick and easy video.
Images and PDFS: Posts with images, or posts that contain PDFs, take up more room in the Feed than text-only posts, and for scrollers, these kinds of posts can be attention-getting, but they can also serve as a way to show, rather than simply tell, what you do, who you do it for, and where your expertise lies.
Again, I’m Allison Shields from Legal Ease Consulting, For more LinkedIn video tips, visit my website at LawyerMeltdown.com and look for my forthcoming book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals.