Is your law practice ready for 2021? If we’ve learned anything from 2020, it’s that we absolutely cannot predict the future, and that our plans can be derailed at a moment’s notice. But believe it or not, that’s exactly why it’s so important to take the time to make a strategic plan for what you …
Is 2021 the year you finally learn how to make LinkedIn work for you? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting and co-author of Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals. This is the third LinkedIn book my co-author, Dennis Kennedy and I have written, …
Are you missing out on business because your website doesn’t provide a good experience for mobile users? Studies have shown that millions of people access the internet exclusively through their smartphone or other mobile device, and that 73% of people will leave a site that is difficult to use on a mobile device in favor …
Is your law firm website competitive? In other words, does it help you stand out from your competition and rank well in the search engines? Here are three ways to make your law firm website more competitive. Why us?First, ensure that your website answers the question, “Why us?” Why should a potential client choose you …
Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice. MarketingThe first one is marketing. And it’s probably the most obvious. People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with …
In today’s video, I talk about three common mistakes that I see lawyers make on their websites. Or if you prefer, scroll down to read about these three mistakes. It’s not easy to find what I’m looking for The first one is that it’s not so easy to find what you’re looking for on the …
Is your law firm website helping to bring you business? If not, this video is for you. During this time of stay at home orders, with canceled events, limited or no ability to network or meet clients, prospects or referral sources in person, you my have started to recognize that your website isn’t performing as …
In my last several videos, I’ve talked about client recommendations – specifically on LinkedIn, but also on other sites – we’ve covered the mechanics of asking for them, as well as the best way to ask, and also talked about what makes a great recommendation. So what do you do after you get a great …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
I’ve worked with hundreds of lawyers and reviewed who knows how many lawyers’ LinkedIn Profiles, and I can tell you that most of them are missing these 5 elements: Is your LinkedIn Profile up to the challenge? Here are the 5 elements: 1. A header image – otherwise known as a cover photo. The header …
In my last video, I introduced the idea of setting goals for your LinkedIn use. Today I want to give you an example to show you what that might look like. Let’s say your goal for this year is to expand your practice to represent more small businesses with their legal needs. LinkedIn can help …
Get your copy of our 47 LinkedIn tips here – just click on the link below the image and you’ll get tips on the three building blocks of LinkedIn – Profiles, Connections and Participation. [download id=”1537″]
It’s January, and that means you’re probably thinking about New Year’s resolutions like finally getting organized and goals for the year, like financial targets or numbers of new clients, but have you ever considered setting goals for how you use LinkedIn? Hi, I’m Allison Shields, President of Legal Ease Consulting and one of the authors …
In my last video, I gave you a little preview of what’s inside our brand-new book, “Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals,” but today I’d like to talk about some different approaches to how you might use this book, since it may be a bit different from …
With the holidays approaching, it’s time to think about holiday gifts, and I’ve got a great gift suggestion for you – which also happens to be one of my major accomplishments this year, and that is the release of my new book, with my co-author, Dennis Kennedy – Make LinkedIn Work for You: A Practical …
This is the third installment in my video series answering the question, “How Much Time Do I Need to Spend on LinkedIn?” In the first two installments, I talked about spending 15-30 minutes a day, or a couple of hours a week on LinkedIn, and how to spend that time first on getting your Profile …
Continuing with my video series answering the question, “How much time do I need to spend on LinkedIn,” in this video, I talk about what you should do with your Connections. The short answer is that lawyers who spend only 15-30 minutes a day or a couple of hours a week can get results on …
A lawyer recently asked me, “How much time do I need to spend on LinkedIn to be effective?” I get this question a lot from lawyers. I get it – lawyers are busy people, and you want to get the best results you can from your marketing efforts. Of course, the more time you spend …
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