This is the third installment in my video series answering the question, “How Much Time Do I Need to Spend on LinkedIn?”

In the first two installments, I talked about spending 15-30 minutes a day, or a couple of hours a week on LinkedIn, and how to spend that time first on getting your Profile into shape, and then on working with your Connections.

Our last building block is Participation.

Feed – Like, Comment and Share

Liking, commenting and sharing are probably the easiest forms of participation. If you jump into your Feed for only a few minutes a couple of times a week and engage with what your connections are posting, you’ll stay more ‘top of mind’ with them.

[Pro tip: By default, your Feed is sorted by “top” posts – if you start by looking at the top posts and engage with them, your comments or shares will likely be seen by more people. Then sort by “most recent” to see what’s newest.]

Posts
I recommend that you post something to your Feed at least weekly.

• Don’t forget that what you post doesn’t necessarily need to be brand-new content that you create.
• It could be a post to an article you’ve written some time ago, or it could be a link to content created by someone else on the internet.
• If you can give your observation or perspective on the article or ask your audience a question about it to engage them, so much the better.
• Don’t forget to tag your connections where it is appropriate.
• Remember to always provide value.

Groups

Find Groups to join. Start with Groups you already belong to in real life. Think about Groups your target audience belongs to and join those.

Review Group discussions weekly to see what you can engage with, just the same way that you do in your Feed.

Join or create a discussion in Groups. The easiest way to do this is to cross-post what you’re posting already to your Feed in the appropriate Groups. You can now do this easily in the same posting box where you post updates to your Feed – just change the audience in the drop-down box at the top.

Work up to posting weekly in your most important/active Groups.

LinkedIn Publisher (Articles)

Consider writing longer articles on LinkedIn (which usually are more visible than shorter posts). Obviously, this is going to take a little more time, but I like to re-purpose content from somewhere else, or post just the beginning of an article from my website with a link back to my site for the rest of the article. Often your connections will receive notifications about the fact that you’ve posted an article. (You can see how to do this in my LinkedIn post here).*

In as little as a few hours a week, you can gain a lot of traction by posting and participating on LinkedIn.

If you want more information on how I can help you or your law firm use LinkedIn better, please send me an email or invite me to connect with you on LinkedIn.

See my other videos about LinkedIn for lawyers here:

• How Posting Checklists Can Help Your Marketing
• Three Ways to Use the Calendar to Find Content Ideas
• Mentoring Women in Your Firm
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?
• How to Auto-Archive Email
• De-Clutter Your Email Inbox
• Publish Content Consistently with an Editorial Calendar
• Notify Employees of LinkedIn Posts
• 3 Things to Do For a Productive New Year