Are you missing out on business because your website doesn’t provide a good experience for mobile users?
Studies have shown that millions of people access the internet exclusively through their smartphone or other mobile device, and that 73% of people will leave a site that is difficult to use on a mobile device in favor of a competitor’s site.
I’ve been looking at a number of local lawyer’s websites lately, and I’m surprised at how many of them are not optimized for a mobile experience – which is scary, given the statistics I just mentioned.
Here are three ways you can improve your website experience for mobile users:
Make Sure Your Site is Mobile Responsive
What is mobile-responsive? A mobile responsive website is one that is designed to adapt itself to the device used to access the site. The site will appear slightly different on a desktop, smartphone and tablet, and will adapt to create the best user experience possible on that device. (This is different from a mobile-friendly site, which usually means that there are two different versions of the site- one that is used with a mobile device and one that is used with a desktop client, and that can create headaches with two sites to manage.)
Also, Google prioritizes mobile-responsive websites in search results, so even if a user is searching on a desktop computer, if your site isn’t mobile responsive, it is less likely to show up in search.
Create a Compelling Description
Once your site is mobile-responsive, it will increase the chances that it will show up in search results. But if what they see in the search results isn’t compelling, they still might not click through to your site. To fix that, make sure that your site description is persuasive and speaks to the problem the potential client is trying to solve.
Make Your Initial Copy Count
Take a look at your law firm website on your phone. What do you see on the first screen that pops up without scrolling? Not much, right? Can you immediately tell what you do and who you do it for? The headline first few sentences of copy on your site need to provide the most important information you want web visitors to know – if it’s hard to find or if they think you can’t solve their problem, they may click away to another site.
Want to know how I can help you with your law firm’s website? Contact me to schedule a consultation, or watch some of my videos:
- How Much Should Lawyers Charge?
- Are You Distracted at Work? Close Those Open Loops!
- Choosing the Right Time for Focused Work
- Are You the Source of Your Interruptions? [video]
- Sticking to Your Communications Policies [video]
- Stop Co-Worker Interruptions [video]
- Avoiding Unplanned Phone Calls [video]
- Handling Client Interruptions [video]
- Eliminate Interruptions: The Interruptions Log [video]
- How Training Benefits Your Firm [video]