Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice.
Marketing
The first one is marketing. And it’s probably the most obvious.
People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with people. We can’t go to big events, and we’re not doing in-person networking. For many of us, we’re not even seeing our family and friends, so it’s that much harder to get the word out and to meet new people. It’s all virtual.
That means video is now more than ever, a really important tool for you to help people get to know you. When they watch a video. It’s like talking to you; they feel like they know you before they even pick up the phone or send you an email.
Answer Clients’ Frequently Asked Questions
The second way that you can use video in your law practice is by answering clients’ frequently asked questions.
I often talk to my clients about putting frequently asked questions on their website for potential clients. But the same thing is true for your existing clients.
You’ve probably answered the same questions over and over from clients – and it’s time-consuming. If you create a video library to answer clients frequently asked questions, you can send them there first and free up some more time for you to do important client work. It’s a great reference tool for them.
Onboarding and Training New Employees
The third way to use video is to onboard and train new employees.
A lot of my solo and small firm lawyers tell me that it’s really time-consuming to train. And they often don’t want to hire somebody because they don’t have the time to spend training – they need help.
If you create training videos or videos that explain what your firm does, how you do things, and who your clients are, and give them training on the specific ways that you do things differently than other firms might, you only have to create the vidoes once. That takes some of the burden of training off of you. And it also creates a place that your employees can go back to for reference if they have questions or if they’re not sure how to do something.
I’m sure you can come up with even more ways that you can use video in your practice. Video doesn’t have to be expensive or time-consuming to produce. For example, I’m creating this video on a Videosocials call. (I highly recommend Videosocials – if you decide to try them out, let them know I sent you!)
Want more tips about how I can help your practice? Contact me – or watch more of my videos:
- How Posting Checklists Can Help Your Marketing
- Three Ways to Use the Calendar to Find Content Ideas
- Mentoring Women in Your Firm
- What Does It Mean To Be Yourself And Add Value On Social Media?
- Should You Use AI to Post on Social Media?
- How to Auto-Archive Email
- De-Clutter Your Email Inbox
- Publish Content Consistently with an Editorial Calendar
- Notify Employees of LinkedIn Posts
- 3 Things to Do For a Productive New Year
