In my last video, I introduced the idea of setting goals for your LinkedIn use. Today I want to give you an example to show you what that might look like.
Let’s say your goal for this year is to expand your practice to represent more small businesses with their legal needs. LinkedIn can help you accomplish that in a number of ways.
- You can search for, and join, groups containing small business owners – and then post helpful information within those groups, or answer questions posed in those groups
- You can follow people or companies who focus on small businesses and share their posts or articles
- You can post information and links to resources that would be helpful to small business owners
- You can post links to information or articles on your website that would be useful to small business owners
- You can write articles on LinkedIn that contain information helpful to small business owners
- You can search for small businesses in your area on LinkedIn and follow the business owners and their businesses on LinkedIn
- You can modify your Headline, About and Experience sections to highlight the work you do for small businesses
- You can search for and connect with other professionals who work with small businesses to build referral relationships.
Then you can set specific objectives for LinkedIn related to those goals so that you actually make progress. I think this is where the difference is – making it concrete so you actually have a plan.
For example, you might want to use LinkedIn to:
- Identify and connect with three potential new referral sources who work with small businesses a month
- Write one article related to small business a month
- Make one small-business related post a week
- Identify and join three small business groups on LinkedIn and post to each of those groups once a month
When you approach LinkedIn with specific goals and related objectives in mind, you might be surprised at the results.
If you want more tips about how to maximize your use of LinkedIn, grab a copy of my book, Make LinkedIn Work for You, A Practical Guide for Lawyers and Other Legal Professionals on Amazon.com. Or check out this free download of LinkedIn tips.
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