A lawyer recently asked me, “How much time do I need to spend on LinkedIn to be effective?”
I get this question a lot from lawyers. I get it – lawyers are busy people, and you want to get the best results you can from your marketing efforts.
Of course, the more time you spend engaging with people on LinkedIn, the better your results will be.
But realistically, if you spend only a couple of hours a week following some of the tips in this series and in my book (with co-author, Dennis Kennedy), Make LinkedIn Work for You, you can get results.
Focus on the three building blocks of LinkedIn – Profile, Connections, and Participation, and spend only 15-30 minutes a day and I guarantee you’ll start to see results.
Let’s start with the first building block, your Profile.
If you’re just starting out, or you haven’t updated your LinkedIn Profile in a while, this is where I would start.
- First, make sure your headline accurately describes what you do and who you do it for, and that it contains keywords your target audience might search for. (Watch my other video on headline tips for more info)
- Same thing for your About(Summary) and Experience sections. Make them as descriptive and complete as possible (Watch my ** video to see what I mean)
- Add relevant Skills, and get rid of any Skills that are not relevant
- As lawyers, we have to worry about the rules of professional conduct – include any disclaimers that might be required by the ethics rules in your jurisdiction
- Ask colleagues or clients for recommendations
Then you can move on to adding sections such as Honors and Awards and Publications, and adding media to your About and Experience sections.
Once you’ve reached “All-Star” on your Profile, meaning your Profile is complete, you won’t need to spend much time on your Profile, but we recommend reviewing it every 6 months to make updates.
In future videos, I’ll cover how you should spend that 15-30 minutes a day on the next two building blocks on LinkedIn – Connections and Participation.
But for now, if you’re still not sure where to start or just don’t have time to update your LinkedIn profile, shoot me an email at Allison@LegalEaseConsulting.com or send me an invitation to connect on LinkedIn so we can talk about how I can help you.
See more videos about LinkedIn:
- Get More Out of Online Networking
- How to Use LinkedIn Publisher
- Do You Need a LinkedIn Premium Account?
- What Should I Do With My LinkedIn Connections?
- LinkedIn Search Hacks
- Making the Most Out of Your LinkedIn Connections
- How to Get More Traffic to Your LinkedIn Company Page
- Pronunciation Problems? LinkedIn Can Help
- Introducing LinkedIn Essentials Online Course for Lawyers [video]
- Get More Mileage From Great Client Testimonials and Recommendations