In my last video about LinkedIn, I talked about the fact that starting a Profile and just collecting Connections isn’t really enough if you want to get something out of LinkedIn. You have to actually engage with other people to see results.

Hi, my name is Allison Shields, and I am the President of Legal Ease Consulting, where I help lawyers create more productive, more profitable and more enjoyable law practices. One of the ways I do that is by helping them to improve their LinkedIn presence.

Just like in real life, if you want to engage with others on LinkedIn, one of the things that you can do is simply create a post, share information, or start a conversation. But when I talk to lawyers about using LinkedIn, a lot of them tell me they’re afraid to post regularly. They don’t want to annoy their Connections by posting too much, or they don’t know what to post, or they’re afraid of running afoul of the ethics rules.

The truth of the matter is that most lawyers that I see don’t engage often enough on LinkedIn or post often enough to be effective, let alone to annoy their Connections.

When you post on LinkedIn, the post shows up in the Feed of your followers and your connections on their LinkedIn Home page. But in reality, they’re not going to see everything that you post. LinkedIn has way too much volume of activity for everybody to see everything that you do. Also, LinkedIn sorts posts by what they consider “top” posts by default, as opposed to the most recent posts. So, the more engagement a post receives, the more likes, comments or shares it gets, the more likely it is that your Connections are going to actually see that post. But if that’s the case, it also means that that Post is probably more valuable to your network, as evidenced by the fact that other people have already engaged with it. So don’t be afraid to Post on a regular basis.

But what do you post?

Well, in my next video, I’ll give you some ideas and some examples, but for now, let me just leave you with this thought: when you’re creating a post on LinkedIn, don’t think about talking about yourself; think instead about how you can help the people in your network. So, what keeps your clients up at night? What useful or valuable information can you share?

Hopefully thinking about posting as a way of helping other people, instead of as a way of talking about yourself, will make it a little more comfortable for you.

Again, my name is Allison Shields, and I’m the President of Legal Ease Consulting. See other videos in this LinkedIn series here:

• How Posting Checklists Can Help Your Marketing
• Three Ways to Use the Calendar to Find Content Ideas
• Mentoring Women in Your Firm
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?
• How to Auto-Archive Email
• De-Clutter Your Email Inbox
• Publish Content Consistently with an Editorial Calendar
• Notify Employees of LinkedIn Posts
• 3 Things to Do For a Productive New Year