Do you have trouble balancing content creation and engagement?

If you have been following my videos, you may have seen me talking about the importance of not just dropping a post on LinkedIn and leaving the platform, but staying and engaging with your audience: continuing the conversation when you receive comments on your own posts, and then commenting on other posts.

The same principle applies to other marketing activities, too.

For your marketing be effective, you have to  focus not only on getting your own message out, but also on listening to and following what your audience is doing and staying in communication with them.

But it can be a struggle to make time for both. If you’re like me, by the time you’re  done creating and editing the content, adding visual elements and getting it posted, you want to turn to other things, rather than spending more time engaging.

But when engagement goes out the window, you’re missing opportunities.

A little planning can make the whole process easier.

Let’s take LinkedIn as an example.

First, set aside time each week or each month to develop LinkedIn content in batches.

Next, schedule that content to be released on specific dates and times when you will be available to engage.

Add those dates and times to your calendar and plan to be on LinkedIn to engage before and after the post is released.

Don’t forget to set aside additional time to send and accept LinkedIn invitations.

By planning this way, you can accomplish both content creation and engagement without getting overwhelmed.

How do you juggle content creation and engagement? Let me know in the comments!