Are you following current best practices in your marketing? Actually, I hate the term “best practices,” and here are three reasons I think lawyers should consider ignoring them – at least when it comes to their marketing. First, the term “best practices” implies that there is a one-size-fits-all approach that you should take. But the …
Case studies can be a useful way of helping turn prospects into clients for your law firm, but not all case studies are effective. (To see my video about why to use case studies in your law firm marketing, click here). There are 7 steps to creating a great case study: First and foremost, a …
I will be presenting two programs as part of this year’s Tech Summit with the New York State Br Association, both on Day 2 of the Summit (December 8, 2021) – Using Tech to Manage Your Time and Control Your Calendar Learn Outlook-specific strategies for many of the most common productivity needs of busy legal …
Join me and Carol Schiro Greenwald, Ph.D for this webinar focusing on ways to capture more revenue by eliminating clients’ excuses for non-payment, late payment, reduced payment, or complaints about fees. Clients expect invoices to arrive in a timely manner and to contain sufficient information to describe the services provided, written in a way they …
I love a good story, don’t you? In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …
Do you know where your best clients are coming from? Do you keep track, or are you just relying on your memory? Do you know how many of your inquiries or initial consultations became paying clients last year? If you’re like many of the solo and small firm lawyers I talk to, your answer to …
Are you struggling to find topic ideas for your firm’s website, blog, newsletter, social media accounts, or presentations? Today’s tip is an easy way to develop topics for all of these and more. One of the easiest ways to develop topic ideas for all of your law firm’s content needs is by using FAQs, or …
You may have heard that the best way to counteract negative reviews online is by outnumbering the bad reviews with good reviews – as a matter of fact, I mentioned that in my last video. But did you know that there is a right way and a wrong way to do that? One big no-no …
What should you do if you receive a bad online review from a client? In my last video, I discussed three mistakes lawyers make when responding to bad online reviews. But what should you do if you receive a bad review? First – feel free to vent. Talk to your spouse, your colleague, or type …
What do you do when you get a negative review online? Discovering that someone has left a bad review of you or your law firm online can be a lawyer’s worst nightmare. But you can make that nightmare even worse by the way you respond. So here are three mistakes lawyers should avoid when responding …
Do you avoid marketing because you think it’s a little sleazy, or because you don’t want it to seem like you’re begging for business? If this is how you feel about marketing, you’re not alone. I’ve heard this sentiment about marketing throughout my career, both as a practicing lawyer and as a consultant for lawyers …
Are you disappointed with the results you’re seeing from LinkedIn or other online networking? Maybe it’s time to modify your approach. If you went to a live networking event and all you did was talk about yourself, you probably wouldn’t get the best results. But that’s exactly the mistake I see a lot of people …
Do you have a LinkedIn Page for your business or law firm but don’t have many followers? One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. …
Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
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