Are you struggling to find topic ideas for your firm’s website, blog, newsletter, social media accounts, or presentations? Today’s tip is an easy way to develop topics for all of these and more.
One of the easiest ways to develop topic ideas for all of your law firm’s content needs is by using FAQs, or frequently asked questions.
- What are the questions almost every client asks (or doesn’t ask, but wants the answers to)?
- What topics do you need to cover with all new clients when they come to your office?
- What questions do you staff receive on a daily basis from clients or potential clients?
- Questions can be substantive (“How much money will I get for my case?” “What is an irrevocable trust?”) or procedural (“How should I prepare for my deposition?” “What do I need to bring to my closing?”)
Creating content around frequently asked questions saves time for both your potential clients and your firm. They help build trust in your law firm. FAQs can also help set expectations for potential clients about what to expect when working with your firm.
FAQs can help keep web visitors on your site longer, especially if you link to longer resources on your site from within the FAQs. For example, you might create an FAQ page on your website that answers questions in a concise manner and then link to a more complete page or blog post that addresses the same topic.
Since FAQs are just that – frequently asked – they are great for SEO because they mirror exactly the kinds of questions your potential clients may be typing into a search engine. Not only that, but if your FAQs are presented in a question-and-answer format, they can improve your results in voice search as well.
Frequently asked questions present an almost unlimited opportunity to develop content for your law firm. Every time a client or colleague asks a question, it is a potential FAQ topic, because if one client has the question, it is highly likely that others do as well.
Please leave me a comment and tell me what questions you have about marketing and running your practice – maybe I’ll address them in a future post/video!
For more about marketing see:
- Why “Best Practices” May Not Always Be Best
- Why I’m Not a Fan of “Best Practices” in Legal Marketing
- How to Create Compelling Case Studies for Your Law Firm
- Use Case Studies to Demonstrate Value
- Do You Know Where Your Best Clients Come From?
- Quick and Easy Content: FAQs
- Counteracting Negative Online Reviews
- What Should You Do When You Get a Negative Online Review?
- Negative Online Review? Avoid These 3 Mistakes
- Think Marketing is Unprofessional?