Do you have a LinkedIn Page for your business or law firm but don’t have many followers?
One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. You could add a follow button to your website, or send individual messages or posts with links to follow your Page. But I could never understand why business owners didn’t have the same ability to directly invite people to like or follow their LinkedIn company or firm page that business owners have on Facebook. Now you finally do.
LinkedIn has now added the ability to invite your Connections to Like your LinkedIn Page for your law firm, and it’s very easy to do. There’s a new invite connections module on the right sidebar on your Admin Page, or you can use the tools dropdown in the top right corner and click on invite connections to choose which connections to invite to like your Page.
You’ll also want to make sure that all of your employees have LinkedIn Profiles and that they list the firm as their current employer (Make sure they list it exactly the way it is listed on the firm’s Company Page). When they do so, they’ll automatically become followers of the Company Page, and they’ll show as employees of the firm when someone views the Company Page.
If you’ve uploaded your logo to the Company Page, that logo will also show on the employees’ Profiles, and it will be linked to your Company Page. This way, viewers of your employees’ Profiles on LinkedIn will be directed to your Company Page if they click on the logo.
Finally, don’t forget that when visitors reach your LinkedIn Page, you want to make sure that it’s stocked with valuable content that they can use!
Get a free copy of my LinkedIn tips sheet here – or watch more videos about LinkedIn:
- How Much Should Lawyers Charge?
- Are You Distracted at Work? Close Those Open Loops!
- Choosing the Right Time for Focused Work
- Are You the Source of Your Interruptions? [video]
- Sticking to Your Communications Policies [video]
- Stop Co-Worker Interruptions [video]
- Avoiding Unplanned Phone Calls [video]
- Handling Client Interruptions [video]
- Eliminate Interruptions: The Interruptions Log [video]
- How Training Benefits Your Firm [video]