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Two Time-Saving Apps for Lawyers

I hate wasting time, and I’m always on the lookout for ways to accomplish more in less time, to eliminate unnecessary steps, and generally to make my life easier so that I can concentrate on what’s most important. In this article, I cover two more of my favorite time-saving apps that help me to do …

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Three steps to using LinkedIn

Three Steps to Using LinkedIn [infographic]

If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …

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Who’s Using Social Media?

Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …

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Google Plus

Google Plus for Lawyers

I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …

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Using Evernote to Boost Productivity and Stay Organized

Evernote is online archiving and note-taking software (Evernote Web) that also has an app (iPhone, iPad, Android, iPod touch) and a desktop component for Windows or Mac. Essentially, Evernote helps you keep your notes, links and information in one place, accessible from anywhere. But it’s different than programs like Dropbox which allow you to simply …

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Using Visuals in Lawyer Marketing: Lawyer Meltdown Newsletter October 2012

Using Visuals in Lawyer Marketing Whether you believe the theories about the differences in learning styles (some people learn better visually, some by listening, etc.) or not, it is hard to deny that the world has become more and more visual. This may be due in part to the massive increase in online activity; people read and …

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Are You Getting The Most Out Of Your Network? (Part I)

I just read a great article in the December 2005 Harvard Business Review, entitled, “How to Build Your Network,” by Brian Uzzi and Shannon Dunlap. The article also references The Tipping Point, by Malcolm Gladwell. Both are interesting reads about how networks work,and how to make them work effectively for you. When I was still with my …

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Don’t Be a Wallflower: Networking Alone

Ever been to a law firm event and seen lawyers from the same firm stuck together all night like conjoined twins, not interacting with anyone else? Unfortunately, the tendency for colleagues to stick together at events such as this and not talk to anyone else is very common – even among firm veterans. And it’s a …

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