Have you forgotten about your LinkedIn Company Page? What is a LinkedIn Company Page? LinkedIn Company pages are pages for businesses or brands, as opposed to individuals. A lot of businesses, including law firms, have created company pages for their businesses on LinkedIn. But many of them have been neglected. One reason is because a …
Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI? Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users. You are opted in by default If …
Do you have a new service, promotion, or discount you want to get the word out about? One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational. Advantages to Posting …
Did you know that there are some things that you are prohibited from including in a Google business profile post? Two Things Not to Put in a Post on Google Business First, you can’t include a phone number in the body of your post. That might seem counterintuitive, but Google won’t allow your post if …
In my last video, I talked about the importance of keeping your Google Business Profile up to date, including making sure that you are posting regularly. But what should you post on your Google Business Profile? Google Business Profile Post Ideas Here are some ideas: Remember that your posts will appear on Search and Maps …
Hi, I’m Allison Johs with five tips about posts on your Google Business Profile. Improve Your Google Business Profile Posts with These Tips For more tips, subscribe to my YouTube Channel or check out these articles and videos:
Your Google Business Profile helps your business to appear in search results, especially local search results. But with all of the other things you have to think about in your marketing these days, including your website, blogs, and various social media accounts, it can be easy to forget about your Google Business Profile and treat …
Today I’m back to talk to you about some more AI tools available in Canva’s Magic Studio: Magic Media and Magic Grab. Magic Media First is Magic Media. Magic Media turns words into images, graphics, or video. Looking for a fun image to accompany your blog post? Describe what you want the image to look …
Canva has a whole host of AI tools in its Magic Studio that you can use to improve your marketing images and content, without hiring a professional. In a previous video, I talked about the background remover tool. Another of Canva’s handy tools is resize and magic switch. Resize and magic switch Using resize and …
What are the best images you can use for your website, social media, or other marketing if you’re in a service business? I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images, …
Three Time-Saving Canva Tools This is another in a series of posts I’m doing on using Canva in your marketing. Here are three of my favorite time-saving tools in Canva. Photo Collage Maker First is the photo collage maker. Using the photo collage maker, you can easily make good-looking branded photo collages for events, to …
In my last video, I talked about using Canva to create marketing images. Today I want to talk about Canva’s Bulk Create feature. Bulk create is only available on the paid version of Canva, but it is well worth it. Using Canva’s bulk create feature is like supercharging your use of templates. You can create …
One of my favorite tools to create marketing images is Canva. Canva has both free and paid versions, but I highly recommend that you get the paid version because it has a lot more features. You will find that it is well worth the cost. Advantages to Using Canva to Design Templates Canva has thousands …
Want original, copyright-free images for your marketing? Create your own. Here are two ways you can create your own marketing images: Create Images Using AI You can use AI tools to create images for you. Personally, I’m not a fan of this method, especially if you want to create realistic-looking images or images that depict …
Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
In my last video, I talked about creating an image library to streamline your marketing. An image library is a great way to easily store, manage, and locate images so you can save time on your marketing. Here’s an example of how it works. See the Five Steps in Action First, you’ll identify the topics …
Do you spend a lot of time finding the right images to use for your blog or social media posts? For me, one of the most time-consuming things about marketing is finding images. Even when I know they’re on my computer, I can’t seem to find the right images when I need them. And that …
Do you often forget to add images, links, or a call to action to your blog or social media posts? A posting checklist can help. What to Include in Your Posting Checklist Your checklist can ensure that your post includes things like: Once you’ve created your post, simply run through the checklist to ensure you …
Do you have trouble finding content ideas? An editorial calendar can help you manage, track, and publish content consistently, but how do you come up with those content ideas in the first place? Try looking at the calendar. Seasons, Holidays and Events The season: Are there specific topics or themes related to the season you …
Did you know that a recent study showed that when a female entrepreneur is guided by a female mentor, her sales increased by an average of 32 percent? The same study revealed that female entrepreneurs paired with male mentors did not significantly improve their performance. This success of the female mentoring pairs was attributed …
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