Articles & Videos
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Why Build Engagement on LinkedIn?

In my last post/video, I talked about using comments on your own posts to seed engagement on LinkedIn. But what exactly does engagement mean on LinkedIn? And why is it so important? Read on or watch the video to find out. Engagement on LinkedIn can include: Why is engagement important on LinkedIn? Let’s think back …

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5 Places to Incorporate Keywords in Your LinkedIn Profile

Here’s another LinkedIn tip about keywords. In my last video, I talked about how to find keywords to incorporate into your LinkedIn profile. Once you know what keywords you want to include, where should you add them to your Profile? Here are five places to consider: 1. Your Headline Your headline is the short description …

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LinkedIn Algorithm Changes: What Should You Do?

Have you noticed some changes lately in how LinkedIn is treating your posts, or in how much engagement your posts are receiving? If you’ve noticed these changes, you are not alone. LinkedIn recently made some significant changes in its algorithm that may be affecting the reach of your posts. Why Did LinkedIn Change Their Algorithm? …

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Unfollowing vs. Disconnecting on LinkedIn

What’s the difference between disconnecting and unfollowing someone on LinkedIn? In my last few videos, I talked about disconnecting with people on LinkedIn – what to think about before you do it, and reasons why you might or might not want to disconnect. But if you don’t want to completely disconnect from someone on LinkedIn, …

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When Should You Disconnect on LinkedIn?

When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …

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Should You Eliminate Connections on LinkedIn?

Should you eliminate connections on LinkedIn? In a recent video, I talked about why I think you should think twice about eliminating work experiences from your LinkedIn profile, even if those experiences aren’t in the same field you’re working in now. Today I want to tackle a similar question relating to your LinkedIn Connections. Are …

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Is It Time to Spring Clean Your LinkedIn Profile?

Spring has sprung – and that may have you thinking about spring cleaning – your home, your office, or even your LinkedIn Profile. One of the questions I get when working with clients on their LinkedIn profiles is whether they should purge their LinkedIn profile of any experience that isn’t relevant to their current position. …

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